I’ve never really given much thought to how social media can be so powerful in helping to create a positive image for myself . I’ve always seen it as an advertising technique for companies as a way to hopefully gain more recognition. Ms. Michele Walfred’s lecture exposed me to another way to look at social media. We are all brands. We should be using platforms to be positively improving our own image of how we want to be seen. The internet has made so many aspects of our lives easier, but with this power comes responsibility. Today, companies will most likely search your name on the internet while in the interview process for a new job. The company is investing in you when they decide to hire you. They want to know as much as they can before making any kind of commitment. When you work for a company, you are also representing the company and its values. If customers see that they hire well-rounded people, this could greatly improve the company’s image as a whole. One important piece of advice that Ms. Walfred gave is that it is always a good idea to reply to people on social media. People will know that you are paying attention to them and your presence will soar.