On September 12th Michele Walfred came the University of Delaware as a guest speaker for the AGRI130 class. She discussed the importance of media and it can control what career you end up having. Michele started off by giving a brief background of her career. She has a BA in Journalism and a MA in Digital Humanities. Michele is the administrator on multiple platforms for UDCANR, MidAtlantic Women in Agriculture, and Delaware Press Association to name a few. After she gave her background she described our social media as our brand. Most of the individuals she was talking to were young adults about to apply for the first professional job and/or career. She explained that we should all being trying to brand ourselves with something we are passionate about and want to make a career out of. She also told us that we should should be consistent in the language we use as well as the types of photos, messages, and anything we put out on social media. I was really fascinated with all the different aspects of creating a social media brand that Michele provided. I cant wait to make my own brand in the near future.
Today’s society depends on and uses technology, especially social media, more than ever before. Some may say even especially in college students. I can admit that I am guilty of sometimes being too wrapped up in my phone and social sites. Therefore, I appreciated Mrs. Walfred’s lecture about social media and its potentially effects on our careers and futures in general. The ease and efficiency of having everything at our fingertips, and being able to post in the blink of an eye makes it simple to upload or post without thoroughly thinking through what the post may actually say about ourselves. Through social media, we create a brand for ourselves that speaks about our ideas, morals, and values before we may even get a chance to say a word. Thanks to Mrs. Walfred’s lecture, the rumors of potential employers checking my social media sites have been confirmed, and I know to keep everything connected to my real, full name professional and consistent. Additionally, which I was unaware of, it is possible to rebuild your brand! Of course when we are younger, the future seems like lightyears away, and we may not consider employers when we are posting a crazy story or picture. However, through blogging, educated commenting, and editing of privacy settings, we can rebuild ourselves online to be the great employee we know we are. Mrs. Walfred’s lecture was helpful and informative, especially at this stage in my life, and I think more college students or even high school students should be made aware of their image.