It was very cool to listen to Michele guest lecture about her path to where she is now, and how she has used social media/branding to get there. It was very intriguing to hear how she went from having no agriculture background at all, to now being such a crucial part of agvocay. I learned a lot about how to conduct yourself on social media for branding and professional purposes, rather then a true social interactions with your friends. As I learned, Michele is such a good example of that as she has been able to be apart of many events due to her presence on social media in the agricultural world. On the other hand, I was not surprised that educating consumers about agricultural is a crucial part of being on social media. I am always surprised by the amount of “fake news” out there about agriculture, and this was something Michele touched on as well. Overall, it was super beneficial to listen to information like this as a college student who is planning on being involved in agriculture post-graduation, specifically a farmer. Social media is such a beneficial form of communication if used correctly.