Tuesday, January 14, 2025
6:00 p.m. to 9:00 p.m.
Exhibit Hall
A 3-hour workshop for grain producers
1. Five Common Mistakes in Grain Marketing (45 minutes): Explore a different approach to marketing. Discover that great marketing is not predicting prices but eliminating mistakes in our decisions. Common mistakes include the reluctance towards pre-harvest marketing and holding grain in storage too long. See how eliminating mistakes can create a solid foundation in the development of pre and post-harvest marketing plans.
2. How to write a pre-harvest marketing plan (25 minutes): Prices are down and profitability is a challenge. Should you consider pricing the 2025 crop before harvest? Consider how target prices and decision dates work together to create a proactive marketing plan.
3. Celebrity producers used to illustrate common mistakes include Barney Binless, Terry Timer, May Sellers and Hank Holder.
4. Basic pricing tools (45 minutes): Cash sales, forward sales, selling futures and buying put options.
Edward Usset serves as a Grain Marketing Economist for the Center for Farm Financial Management at the University of Minnesota, the developers of FINPACK software. Working with his colleagues at CFFM and in extension, Ed developed the award-winning “Winning the Game” series of workshops. In addition, he manages Commodity Challenge, an online marketing education game. He teaches “Commodity Markets” at the University. The 2nd Edition of his book, “Grain Marketing is Simple (it’s just not easy)” was released in November 2015.
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Session Summary:
DE Pesticide Certification Credits: 0
MD Pesticide Certification Credits: 0
DE Nutrient Management Credits: 0
MD Nutrient Management Credits: 0
Certified Crop Advisor Credits: CM: 0