Tuesday, January 14, 2025
6:00 p.m. to 9:00 p.m.
Exhibit Hall

 

Ed Ussett serves as the Grain Marketing Economist for the University of Minnesota’s Center for Farm Financial Management. Ed has developed the highly acclaimed “Winning the Game” series of workshops centered around grain marketing strategy and risk management. Ed speaks regularly to farming groups in the Midwest about the risks and challenges of marketing grain.

6:00 —6:45
Five Common Mistakes in Grain Marketing
Explore a different approach to marketing. Discover that great marketing is not predicting prices but eliminating mistakes in our decisions. Common mistakes include the reluctance towards pre-harvest marketing and holding grain in storage too long. See how eliminating mistakes can create a solid foundation in the development of pre and post-harvest marketing plans.

6:45 —7:10
How to Write a Pre-Harvest Marketing Plan
Prices are down and profitability is a challenge. Should you consider pricing the 2025 crop before harvest? Consider how target prices and decision dates work together to create a proactive marketing plan.

7:10 —7:25
Celebrity producers used to illustrate common mistakes include Barney Binless, Terry Timer, May Sellers and Hank Holder.

7:25 —8:10
Basic Pricing Tools
Cash sales, forward sales, selling futures and buying put options

8:10 —9:00
Pricing exercises
Attendees break into groups to solve pricing problems

9:00
ADJOURN

 

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Credits for this Session:

DE Pesticide Certification Credits:  0
MD Pesticide Certification Credits:  0
DE Nutrient Management Credits:  0
MD Nutrient Management Credits:  0
Certified Crop Advisor Credits:  CM: 2.50