Category Archives: Topics for Discussion

Understanding Today’s Agriculture, AGRI130 Guest Lecture #9- Equine Industry

On November 18, 2019 Mr. Mark DAVIS gave a lecture on the Delaware equine industry.  As the Executive Director of the Delaware Harness Racing Commission, Mr. DAVIS was able the class all about the history of the industry and how it operates today.

Although Mr. DAVIS could thoroughly explain the mechanic of the industry today, that was not always the case.  In fact, before he took on his current position, he, ‘knew little about horses and noting about racing’.  But he did have good writing and management skills as well as a good work ethic.  After, ‘putting his nose to the grindstone’, he was able to pick-up the states’ horse racing industry, which he inherited in a state of disarray.

Mr. DAVIS provided a brief history of horseracing.  The practice of racing horses can be traced back to the Arabians, who held distance races over the desert.  These horses, acquired as spoils of war, were eventually bred with European horses. In 1750, the Jockey Club was created in America for the management of thoroughbreds.

There are two main types of racing- Quarter racing & distance racing.  There are two main breeds of American horses- thoroughbreds and standardbreds. Thoroughbreds typically race once a month with a galloping pace that places all a horses’ weight on one hoof at a time.  Standardbreds are typically use for the less popular, harness racing.  Harness racing has a lower point of entry and the horses race twice a week at a faster pacing/trotting pace.  Because they undergo physical exertion more frequently, these horses are usually heartier, with a slower breakdown.

Mr. DAVIS presented somewhat older data from 2005, but the statistics remain relevant.  Less people are going places.  People are able to engage in races via computer or TV, so physical attendance at horse races has gone down.  The low attendance is not however, because of a significant price barrier- 46% of horse-owners have an modest income, so the sport is not strictly reserved for the wealthy.  People are spending however, as evinced by a landmark wager on October 26, 2019 in which about $4million was bet in one day on a single horse.

The horse population has also gone down within the sport. Prices, therefore, continue going up.  This year marks the 1st time a horse sells for $1million. $100, 000 for a thoroughbred is not uncommon, but that same amount for a standardbred is quite unusual.

In 1934 the Delaware Racing Commission was established. In 1946 Harrington Raceway is built and continues operating as the oldest harness racing track in country. Other raceways include, the ‘Brandywine Raceway’, which closed because slots weren’t used to fund the establishment.  Video Lottery is a requirement on a racetrack, thanks to the, ‘Delaware Horseracing Revitalization Act.

Mr. DAVIS informed use that the harness racing industry is managed by the Fair board, which consists of 88 people, as well as the Raceway and Casino Board.  There are distinct boards for both the standardbred and thoroughbred horses. The Harrington Raceway runs April to October, with a 6 week summer break.  Ocean Downs, a racetrack in Maryland, hosts races in the period from June to August when Harrington isn’t having races.

In previous generation, modern horseracing as we know it consisted of a trainer, and owner, and a driver who divided the profits among themselves.  Today, there are owners and investors. The owners own less than 5% of a horse with a share of the profits and don’t require a license. Trainers however can earn six figures. There are also Paddock inspectors, nicknamed, ‘Pee catchers’ who analyze the urine and blood of the horses, and veterinarians, who are the only professionals in contact with the horse before races.

In Japan, regulations are more stringent, with horses brought to the track a full week before their race, the only people in contact with them are the groomer and/or trainer, and fed strictly hay and water.  In the U.S., drivers, who are still exclusively male, are tested as well- the procedure is imperative when a person is travelling 35mph behind a 2000lb aluminum chariot and horse with eight other people, no one should be under the influence.  Owners and groomers are tested once a month.  Anyone with a license to be in contact with the horse is subject to tests, ‘out of competition’.

The horses run two miles once or twice a week.  The demanding performance can tempt many of those involved in horse-racing to use the blood-building agent erythropoietin (EPO)- ‘the same drug [cyclist] Lance ARMSTRONG got in trouble for [using]’. EPO acts as a trigger to produce more red blood cells, aiding in the recovery of the animal after a race. Paddock inspectors are often checking for doping of the horses- EPO given the night after a race generates antibodies produced for recovery, which wear off before the next race, but already have an effect on the horse’s ability to recover from the previous race. Initially Bovine EPO was given to Equine animals before the switch to Synthetic EPO, of which there are now 37 types, with tests for only 2.

500 full-time jobs are generated by horseracing, which generate money via, ‘Purses’. Better horses race for more money- a better quality horse creates a larger, ‘purse’. Of a $100, 000 purse, a winner gets 50%, and while the owner/owner(s) get money, the driver and trainer receive just 5%. Race operators must also pay training bills, veterinarian bills, food, water, and more and somehow generate some salary.

The lottery money generated by the casinos is put into a large pool.  With the casinos and the state operating as partners, the money is distributed between Delaware’s three casinos and the state in a, ‘weekly sweep’.  Despite popular belief, Mr. DAVIS informs the class that the casino doesn’t take all the money, instead only keeping vendor fees for itself- the headline, ‘State bails out Casino’ is false. In 2015 the casino formula reapportioned the percentages each party received from the, ‘weekly sweep’, with the casino receiving 50% casino and the state receiving 30%.  In 2020, the formula was re-adjusted 2% to help casinos recover, but this was just the state re-correcting the problem they initially caused with the first formula change that gave casinos 50%.  The state largely uses their percentage for state infrastructure.  Even though casinos receive a specific amount of money, the Horse Racing Commission still receives phone calls from betters who complain about the outcome of races.

To close out the lecture, Mr. DAVIS answers the classes questions.  One question concerned the weight requirements for harness racing drivers.  Mr. DAVIS informed the class that drivers are typically in the 150-300lbs weight range, but that unlike jockeys, because of where the drivers are situated, there are no real height and weight requirements for the harness racing drivers.

 

Extra Credit #4- ‘Misleading Label’ – Reflection

During our October 21st Class, after Mr. SEVERSON gave his lecture on the Livestock Industry, he tasked the class with finding a, ‘misleading label’. He defined these labels as a marketing ploy used to trick consumers into paying more or simply buying a product for supposed added health benefits or desirable traits said product may have already possessed. Three examples he came across that we were not permitted to use were, ‘Gluten-free tomatoes’, ‘non-GMO salt’, and ‘organic? cat litter’…

Here are some products that I found in the health food section of the nearby PathMark (now ACME):

 

‘Gluten-Free’ & ‘non-GMO’ water

‘Blackwater’? – Horrible Brand name, but if this water only contains minerals- instead of what traditional blackwater has- there should be no organisms, modified or otherwise… & no gluten!

‘Non-fat’ Prunes

Prunes (& plums) don’t have fat…

‘Gluten-free’ Hazelnut Creamer

Nuts don’t have gluten…

Extra Credit #2- Mark LYNAS, 2013 – Reflection

During our October 7th Class on Agricultural Bio-tech, we were asked to post an Extra Credit assignment to the blog on Mark LYNAS and his apology at the January 3, 2013 Oxford Farming Conference for condemning GMO’s.  We were asked to reflect upon his amendment of earlier statements condemning the technology after reviewing and valuing the scientific findings for the methods over his personal opinions.

A self-professed environmentalist, Mr. LYNAS originally condemned the use of the technology in 1995.  He reacted to the technology based on fears that were perpetuated by non-government organizations and special interest groups to ban the technology and it’s use across the globe.

He then found that his very anti-scientific message on GMOs clashed with his pro-climate change stance establish in 2008, where he became an expert on the topic by reviewing peer-reviewed research and gathering his own data and imagery.  He found he was being hypocritical however, as he lectured others on their dismissal of a phenomenon he knew to be true through extensive scientific investigation, he was also dismissing the science of GMOs in favor of propaganda and fearmongering.

He sat down to do some reading and found GMOs decreased the use of inputs like pesticides to farmers, saving them money, and that countries were clamoring for GMO seeds to increase their productivity and profits. He also found to his surprise that gene flow, or the mixing of genes between species, occurs as part of natural processes all the time.

By 2050, the global population is projected to reach 9.5 billion that’s to decreasing infant mortality and increasing infertility rates.  The amount of food produced today will need to increase over 100% to meet the growing demand for food, especially in developing countries. Growing environmental challenges include preserving biodiversity and growing more with less water, land and land conversion.  Population grown is not a new concern, but scientists like Norman BORLAUG decided that biotech should be used to feed the world, resulting in countries like India becoming food self-sufficient.  But when affluent countries starts speaking against biotech simply to further political views, the pursuit of knowledge becomes, ‘prohibitively expensive’ and people could needlessly die.

The acceptance of new technology and advancements in general serves as more of a barrier to global food security than the technology itself, according to LYNAS.  Affluent countries willing to pay a premium for ‘organic’ food and aesthetic farming practices of old may be prohibiting the advancement of biotech as well. Organic is not more nutritious or beneficial for the environment- it simply stays tech advancement in the 1950s. The use of chemicals also purportedly saves land that would have been used for farming. Mr. LYNAS suggests that land would go untouched and not structures of any sort might be placed on it, however.

Mr. LYNAS uses the example of ‘Golden Rice’ as a shameless example of an affluent country preferring their standard white rice over the healthier GMO variant designed to protect children from Vitamin-A deficiency in developing countries.

Mr. LYNAS ends his apology in a plea for those of all viewpoints to question their beliefs and see if they stand up to science.  He desires to quash the anti-GMO lobbyist in favor of biotech advancement that to his mind, has been delayed far too long.

 

 

Extra Credit #3- Center for Food Integrity ‘Gene Editing’ – Reflection

On October 9th, after a class discussing precision agriculture technology and data management, we were asked to do a reading from November 2018 on the Center for Food Integrity‘s ‘Gene Editing, Engage in the Conversation’ about speaking to opponents of gene-editing – namely the pre-2013 Mark LYNAS” of the world, anti-GMO supporter.

In the article, it is explained that gene-editing is the key to producing, ‘healthier, more affordable, and abundant food with less land and water-use’ and that consumers are, ‘inherently curious’ about the source of their food and how it’s produced.  It is the job of ‘Ag-vocates’ to explain biotech to those who are curious or misinformed.  It is helpful to provide tangible examples, and real-world visuals and anecdotes to aid in communication.

First, it is helpful to explain what gene-editing is, which is ,’the precise, intentional, and beneficial change of the genetic material of plants and animals used in food production for additional health, nutrition, and environmental benefits.’ Many consumers don’t believe plants even have DNA or contain genes.

When presenting knowledge about the gene-editing technique CRISPr to those consumers, finding experts whose knowledge is easily digestible is key.

Secondly, explain how gene-editing is beneficial to human health, i.e., use common ailments like cancers (leukemia, sickle cell, lung cancer) to frame gene-editing in a positive light.

Third, talk about how gene-editing has evolved with time. The process of cross-breeding plants with trial-and-error is a lengthy procedure that can take decades, while targeted editing is much quicker.

Fourth, find benefits that align with public desires.  Honing in on what consumers want, be it improved animal welfare or protecting the environment can be the key to swaying dissenters to the side of biotech.

Two analogies used to explain gene-editing are, ‘The Blueprint’ and, ‘the Encyclopedia’ to explain how making small aesthetic changes to a house does not make it structurally unsound or uninhabitable and can make it increasingly easy to find where the right resources are located, respectively.

Ultimately values, and not facts, are typically what sway both hearts and minds.

Finally, the article ends with a helpful glossary of terms and online resources, as well as the relatively recently established in 2016, ‘Coalition for Responsible Gene Editing in Agriculture‘. The Coalition is a collection of various entities from different fields who have shared values about gene-editing.

 

Understanding Today’s Agriculture, AGRI130 Guest Lecture #7- Livestock Industry

On October 21, 2019 Mr. Dan SEVERSON spoke to the class on Delaware’s Livestock Industry. He covers the large-scope of the industry and the varied number of animals that are cultivated in agriculture.

Less than 2% of the U.S. population is involved in agriculture- a farm is any family that makes $1, 000 a year from agriculture. 98% of farms are family-owned and account for 87% of all agricultural value generated.  In Delaware, more than half of the farms are less than 50acres. More than half of farms have sales that generate less than $50, 000 in profit.   $3.5 million is generated in  direct-to-consumers in products and Delaware is the #1 state in the U.S. for value of products per acre. Delaware is also the #1 producer of lima beans in the U.S.

In the U.S., the livestock industry occupies .5mil acres land, with 500, 000acres in farms accounting for 40% of the gross domestic product.  With an average of 200 acres per farm, the industry generates about $8 billion in profit for agriculture.

Before going into the specifics of the Delaware livestock industry, Mr. SEVERSON gave the class a quick history overview. In 1914 WW1 takes shape & so begins the birth of agricultural extensions. In the 1930s Depression & Dust Bowl hit. And in 1939 WW2 starts, encouraging farm hands go to war. When the farmers return, they bring training & technology. No young man is willing to work for $0.50/week when they might earn $7/day at a factory.  In1950, Ammonium Nitrate fertilizer increases crop yields, aiding in a 265% increase in production and decreasing inputs by 2%

As a result of the wars ‘advancements’ the average annual per capita consumption of meat has changed over the years- beef, pork, and lamb have decreased while poultry has increased. 29% of Delaware’s land area is planted in corn & soybeans, and most of that produce goes towards the poultry industry as chicken feed. Goat & veal consumption has not been tracked ‘til recently. In the U.S. family food costs on average represent just 9.7% of a households income, that food typically consisting of what is most affordable, safe, & abundant. Compare that percentage to Russia’s average family spending 14-15% of their income, or the average Ethiopia n family spending 45%.  Much of that reduction in cost is due to the way that the meat is produced.

In Delaware there are 235 beef farms with 14, 000 cows/calves between them. Many of the cows are fed a Total Mix Ration (TMR) for more efficient and tailored nutrition. An example of a Delaware cattle farm would be Power’s Farm in Townsend, Delaware. Cattle are often the topic of Animal Welfare discussions.

Pork is soon to be vertically integrated. Swine production, Mr. SEVERSON notes, is a subject taught by UD’s Dr. Lesa GRIFFITH. Hogs may be raised farrow to finish, farrow to feeders, or feeders to finish. When keeping pigs, it is important to note white pigs are prone to sunburn, making the black breed Berkshire better for bacon. Part of the processing of hogs involves a scalding trough to skin the pigs, which Mr. SEVERSON notes is very hard to do. A popular value-added product made from pork is, ‘Artisan Scrapple.’   Mr. SEVERSON interjects the lecture to pose a question to the class on why pork shoulders are referred to as, ‘Boston Butt’.  When no one is able to provide an answer, he moves on.  Conducting a quick search after the fact define the pork shoulder is the ‘skinless, boneless upper part of a pigs front shoulder’.  A common cut, a quick Google search notes the name came from barrels the pork was shipped in and the region that made the cut popular.

Sheep are typically raised for wool. He notes that ‘Hair sheep’ are a type of sheep with wool that falls out.  The upcoming Delaware Agricultural Week in January 2020, a Maryland farmer with a sheep milking operation is slated to come.

Goats are raised for three things- Angora, milk, and meat.  There is no certified meat & milk facility in Delaware. In New Holland PA, the 2nd largest goat auction in country is held- Texas hosts the biggest auction.  The U.S. cannot support it’s ethnic population’s demand for goat meat, namely Islamic, Jamaican, & Jewish where goats are used for celebration. Mr. SVERSON says that goats are browsers like deer which eat above their heads.  The reason for it’s lack of broad popularity might be because goat meat doesn’t marble. Mr. SEVERSON proudly mentions that he received $280 for small (60-80lbs) goat in New Holland, where the price is based on the amount of meat. While attending the National Goat Conference in Montgomery, AL, where ice cream and cheesecake are popular forms of value-added goat products for a niche market. Lotions & soaps are easier in Delaware without a certified dairy.

Dairy is dying in the U.S.  In Delaware there were once 80 dairies, which decreased to 50, and now just 21 dairy farms operate today with 4 creameries- Woodside, UDairy, Hopkins, & Vanderwende Creamery. Natural by Nature & Hy-Point are the remaining processors. Farm fresh, homemade ice-cream is a popular commodity. Mr. SEVERSON notes Amish youth prefer construction to milking with it’s regular hours and consistent work. Whole milk contains 3.25% milk fat, while skim milk contains just 1%, but there is no raw milk available in Delaware. To generate a profit, dairy cow numbers are increasing- it takes 1000 cows minimum to make profit. For farms that are struggling, the cows are either moved to farms or shipped to different states & countries.

Other livestock farmers may keep for commercial production include bees, bison, alpaca, llamas, rabbits, water buffalo, deer, chickens, turkey, & emu. Mr. SEVERSON informed that class that he was unwilling to raise alpaca or llamas because they look ‘strange’ to him…

Lastly, Mr. SEVERSON discussed growing agricultural trends in the livestock industry. The number of farms is increasing while overall farm size has been cut in half- total production covers 8, 000 acres in Newark. The industry is also seeing a growing number of young farmers.  Farms and CSA’s are becoming increasingly diversified and catering to niche markets.  Many of these smaller farms are selling value-added products to direct markets. 10 current GMO crops include, corn, soy beans, cotton, papaya, squash, tomatoes, potatoes, canola, alfalfa, & sugar beets

The future of the livestock industry depends on new technology like GMO’s and robotics for labor, and investment in the next generation to cater to the environment, government regulations and animal welfare. Mr. SEVERSON states he has seen an increase in young females without and agricultural background pursuing knowledge to enter the industry. It takers 3-4years to establish a farm working with grants for funding. Mr. SEVERSON often conducts experiments on his own farm first. With that, he informs us of the skills and traits needed to work for the Extension agency. The following soft skills are preferable- listening, compassion, working with others and reading them. Other skills include agricultural skills, professional skills, & education.

Dr. David Mayondo with Bayer Agrisciences

Dr. David Mayondo spoke to our Understanding Today’s Agriculture class on the advancement of technology in agriculture. He talked about how agriculture in the past was a very hands on and labor intensive career. Over time farming has advanced in all areas putting technology in the forefront of the industry. One of the biggest advancements are in the area of biotechnology and GMOs. Dr. Mayondo spoke about the different characteristics found in GMOs like round up ready and DroughtGard Corn. He also spoke about gene silencing in corn to help defend rootworm. Rootworms attack the root of the corn plant causing nutrient deficiencies and harm to the structure of the crop. With the ability to defend the crop from harmful pest, we can produce a healthier and higher yielding crop.

Guest Lecturer Dave Mayondo

On November 11th, Lecturer Dave Mayondo came to class and talked to us about the use of and innovations in technology related to agriculture.  The integration of more advanced technologies in the agriculture industry has drastically decreased the amount of hands on labor required to operate a farm. Only on certain, more specialty crops, does one need a sizable manual work force.

This use of technology is beneficial to the farmers for many reasons. Firstly, they can spend less money on hired hands to work the fields, and they don’t have to strain their body through labor as much themselves. The technology also allows for more crop yield through things like precision agriculture and more advanced irrigation systems.

One of the things that Mayondo stated in relation to how technology has helped increase yields was the improvements in pesticides and pest control through GMO’s. Using these methods, pests can be controlled much more efficiently, with less human risk, and with less environmental impact.

David Mayonado Guest Lecture

Dave’s speech on Agricultural industries and businesses was a lecture I think anyone studying in Ag in college and anyone interested in the field should listen to. He talked about a lot of the different job opportunities that are available in this field and also went into the facts behind a lot of media misconceptions. Myself wanting to work in agricultural research really appreciated the discussion about the different scientific jobs but I also really liked how he dove into the facts about a lot of current issues. When you hear someone from the industry explain the reality behind so many viral social media subjects, it’s amazing how far things can get blown out of proportion. I think if more people looked even one level deeper than a facebook post or talked to real people like dave, there would be way fewer misconceptions about the industry.

Industry and Academia in Agriculture

Dr. Dave Mayonado came to our class to talk about technology in agriculture. He works for Bayer, which bought Monsanto. He had grown up uninvolved in agriculture and majored in chemistry, which ended up being helpful in weed science and herbicides.

In the past, farming was very labor intensive and hands-on. Families would have lots of children in order to have enough labor to run the farm. Many kids did not go to school and instead worked on their family farm. In 1862, the Morrill Acts were passed, which funded land grant universities, which taught agriculture and science. Research stations were then built in ever state which were connected to the universities and researched crops. Increases in crop yields were a direct response to the data these research stations found. Advancements in chemical aspects of farms, such as fertilizers and pesticides, also aided farmers. Now, we have found advancements in the biological area with things like GMOs. Corn has been edited to protect itself from specific insects, which reduces the need for insecticides. Other corn has enhanced drought tolerance, which reduces crop losses. Soybeans have been made to produce a vegetable oil that is healthier and is more similar to olive oil, which is much more expensive.

Guest Speaker Dave Mayonado: Industry and Academia in Agriculture

Dave Mayonado, a representative of the Bayer company and their products and use, discussed with the University of Delaware’s students about the agricultural industry and how it has evolved over time in both efficiency with the advancing use of technology and as an industry as a whole. During the earlier centuries, Dr. Mayonado explained that the agricultural industry was very labor intensive and hands on. However, as the time moved forward, the advancement of technology grew which has allowed agricultural to become less labor intensive and farmers to produce steadily larger crops while at the same time improving soil quality and fostering an environment that supports a thriving wildlife population.

With the growth of technology, agricultural companies, like Bayer, who bought out Monsanto, were able to develop chemicals like glyphosate or round up that kill weeds and insects without killing the crop essentially allowing farmers to protect their crops from encroaching weeds and insects that effect the crops growth and development and produce a greater yield at harvest; as well as reduce the need of tillage and improve the soil quality of the field. With the development of chemicals, Bayer did further research in crop efficiency and increasing yield and found that modifying certain genes and adding beneficial genes to a plant (GMO and CRISPR), all regulated under the EPA, USDA, and FDA, allows for the plant to protect itself against specific pests which allows for the use of less chemicals as well as, the modification allows for the plant to produce a sufficiently greater yield at harvest which allows for the world to produce more food and reduce hunger across various states. As the presentation came to a close, Dr. Mayonado informed and cleared up the litigations about the product, round up, that was created by the former company, Monsanto, they bought out, which allows the students and myself to know the truth about the product and the litigations behind it. Ultimately, from this presentation, many things about the agricultural industry and the company Bayer can be learned, which can help the students and myself to develop a better understanding of the industry as well as develop a broader perspective of the company Bayer and the industry as a whole.

Industry and Academia in AG

On November 11th, Dave Mayonado talked to our class about the industry and academia in agriculture. He talks about the technology in agriculture, working in industry, and safety and litigation. Farming used to be very hands on, people were involved, and animals. Agriculture use to be very labor intensive. He talked about the Morrill Act of 1862 and 1890 which established the raising of funds and allowed land grant to universities. UD happened to be one. The Hatch Act of 1887 established an agricultural experiment station, this was affiliated with the grant. Technology allows farmers to be innovated. Farmers can produce larger crops while improving soil and fostering environment with technology. Farming used to be hands on work (muscle), then it became mechanical (steel), then it became chemical (small molecules) and has no-till, then it was biological (proteins, RNA/ information). When it became biological, they got CRISPR, RNAi, GMO, and, GWS. Agriculture is all about genes and proteins. Proteins are not generally stable outside the confines of living cells. Genes are information packets for making proteins. Is it safe to modify a crop? If they do the right regulations to make sure all their crops are safe, then yes. USDA has a job to make sure the crops are safe to grow, EPA must approve if it’s safe for the environment, and FDA makes sure it is safe to eat. When working in industry, to survive, you must know your products. Industries must keep relationships with colleagues in academia and keep them abreast with their products. I learned some cool things by listening to today’s guest speaker Dave.

Dave’s speech on Industries and Agriculture

Dave came and spoke to us today about improving the industry in agriculture. He first off started by talking about how there are multiple fields in agriculture and not every part might be for you.

Everything in life changes over a period of time. The changing in tools was a big part of agriculture. We went from hand labor, to the mechanical evolution, to the use of chemicals in agriculture which would help prevent weeds and pests, to all the new twenty first century electronic equipment. We are always developing new ways to be successful. Another big development in agriculture is Round Up. Round Up kills the weeds are pesticides near the crops to help them stay safe from bugs, weeds, ect. Decades ago, people declared that there was nothing wrong with the chemical weed killer know as Round Up. Now they are saying it could somehow develop cancer but people did research on it saying otherwise. Like life everything can change at any point in time.

Dave was originally a crop company and now they are the number one seed company. He was a chemist but then that changed too. He claims that we are the future and many things in life can change. Things that are being developed can change everything. These are beneficial changes that are helping the agricultural world.

David Mayonado Guest Lecture – Sean Michael

Today, David Mayonado, who worked for Monsanto, came in and gave us a lecture on Industry and Academia in Agriculture. It was very interesting to learn about how the agricultural boom in the mid-20th century contributed to an explosion in the population of wildlife. I do live in Bucks County, PA, which is one of the deer capitals of America, so I thought everyone saw deer as often as I did. We learned about the 4 stages of Agriculture: manual, mechanical, chemical, and biological. With today’s agriculture being in the biological stage with manipulating genes, I didn’t think about the companies’ point of view. They must constantly be coming up with new products to demonstrate value to farmers because of our constantly competing society. As I am sort of interested in law, it was nice to learn a little bit about legislation in agriculture, like the Morrill, Hatch, and Smith-Lever Acts, which apply to land grant colleges.

Dr. Dave Mayonado on Industry and Academia in Agriculture

Dr. Mayonado works for Bayer, a company that focuses on producing herbicides for agriculture. He started off by talking about the start of agriculture and how labor intensive and hands on it was. As technology has enhanced, yields have increased and the impact on the environment has gone way down, thanks to strategies like no till farming to help soil quality. Technology has also brought on chemicals that increase efficiency. These chemicals can kill a weed and not kill the crop with Glyphosate. He also talked about GMOs and the different modifications to plants that help them produce more. He moved into how these modifications happen and how they help the plant and what it protects against. Bayer, who used to be Monsanto, creates and does research on these technologies. They developed chemicals at first, but moved to seeds as the technology took them down that route. He finished his lecture by clearing up the RoundUp litigation’s around the world.

Misleading Marketing in the Food Industry

Dan Severson gave us a quick homework assignment. We were told to provide pictures of misleading advertising of food products. These are a few examples I have found:

The Beyond Meat “Burgers” are a great example of misleading advertising. These patties are not burger patties, they are simply plant-based patties. To consider this a burger is incorrect, provided with the information that a burger is made with beef, not plant products.

Another important example that children and adults alike love is Welch’s fruit snacks. You can see that the entire box is covered with the phrases “real fruit” or “fruit is out 1st ingredient!” Fruit puree is the first ingredient, and there is fruit in these gummies. However, these are not healthy, they are actually quite comparable to candy. Over 40% of the contents in each bag are made with sugar and corn syrup. Which in large amounts is not healthy at all. The information is in a tiny format on the nutrition facts while the phrases about fruit are in larger format to reel in customers. Welch’s has deceptive advertising.

Lastly, there is the PowerBar. This brand is claiming it is packed with protein for “performance energy” but in reality, this product contains high amounts of sugar and fructose, which eaten continuously can produce visceral fat in the human body. This is definitely not something you’d want to be eating if that information was in bold on the front of the bar.

These examples provide proof that many companies will do almost anything, even if that means false or misleading advertising, to interest customers and basically fool them into wanting to purchase their product. This is a way that these brands make money, by hoodwinking the general population.