Category Archives: Ag Business

An A-peel-ing Trip to Fifer Orchard’s

September 17th the class took a trip to Camden-Wyoming Delaware to visit Fifer Orchards, which is family farm established in 1919!! During our tour we saw everything from the fields to the sorting and packing areas to their market. At their farm they grow a diverse set of crops, from apples to corn, pumpkins and into trial crops like brussel sprouts! The part I found really cool was the processing area specifically for the apples, they go through a machine that took multiple pictures, and then sorted the apples based on their size and color!

Employee's sorting and packing apples!
Employee’s sorting and packing apples!

We got to hear just as much about the business and promotion side of things as well as the crop production. Fifer’s has a Community Supported Agriculture (CSA) club that they run for 18 weeks of the year and can be picked up at different locations across the state. For those weeks customer’s get a produce box that is filled with different locally grown products that are in season as well as information about Fifer’s events and activities. The trip to Fifer Orchards reinforced the concept we have discussed in class multiple times, about the rising importance of social media in the Ag industry.

Our class talking about CSA boxes, advertising and social media
Our class talking about CSA boxes, advertising and social media

 

The trip that drone-d on and on!

The third field trip the class went on was to visit the Hoober store in Middletown Delaware. Brian Lam and Dave Wharry were kind enough to talk with our class and show us around the store! We got to see the selling floor,  the garage where repairs are ongoing, and the back and side yards were different tractors and parts sits until needed.

Our class split up into two groups, one group having the opportunity to drive a tractor and another see a drone in action! For the drone presentation we watched Mr. Wharry program the drone right from his phone and send it off to survey part of the property. He talked about how regulations on drones have changed, and how because of the changes, he hopes that they will become more mainstream for farmers to use. He also told a story about doing some scouting with the drone and it accidentally flying over a man’s property, who was not very happy about it. But after discussing what he was doing, why and how, the mans attitude had gone from hostile to interested and even impressed!

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Mr. Wharry and his drone

Mr. Lam took students in drives in one of the stores tractors to show us the precision Ag equipment. He had each driver go around different puddles or posts, and then after turning the tractor around had them push a button to activate the auto steer and take their hands off the wheel. It was crazy to be sitting in the cab of a tractor that is driving itself, and along the exact route that we took to get there, around the puddles and posts!

This was a super cool trip to see the technological side of Ag and really see hands on how it’s being used!

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Our class at the end of the trip!