An A-peel-ing Trip to Fifer Orchard’s

September 17th the class took a trip to Camden-Wyoming Delaware to visit Fifer Orchards, which is family farm established in 1919!! During our tour we saw everything from the fields to the sorting and packing areas to their market. At their farm they grow a diverse set of crops, from apples to corn, pumpkins and into trial crops like brussel sprouts! The part I found really cool was the processing area specifically for the apples, they go through a machine that took multiple pictures, and then sorted the apples based on their size and color!

Employee's sorting and packing apples!
Employee’s sorting and packing apples!

We got to hear just as much about the business and promotion side of things as well as the crop production. Fifer’s has a Community Supported Agriculture (CSA) club that they run for 18 weeks of the year and can be picked up at different locations across the state. For those weeks customer’s get a produce box that is filled with different locally grown products that are in season as well as information about Fifer’s events and activities. The trip to Fifer Orchards reinforced the concept we have discussed in class multiple times, about the rising importance of social media in the Ag industry.

Our class talking about CSA boxes, advertising and social media
Our class talking about CSA boxes, advertising and social media

 

Leave a Reply