States such as Vermont are demanding that foods now be labeled as to whether or not they contain GMO’s; this has been a controversial debate the affects many parties such as farmers, food companies, and consumers. Many consumers want these labels although studies have shown many people are still confused about what GMO’s are and many aren’t aware that non GMO foods still contain genes. Though there is no evidence to support the claim that GMO foods cause harm, many consumers are against them or are skeptical, therefore labeling everything that is a GM food or not could hurt food companies. The companies don’t want people to see the label and assume their not safe or not as healthy. Many are also under the assumption that non GMO means it is also organic, healthier, and tastes better, although none are true. If trends begin to lean more to non GMO it could hurt the farmers that don’t have the money or resources to switch. However food labeling does help consumers make decisions that aligns with their personal beliefs and preferences. This could lead to a stronger trust between producers and consumers because they feel more informed. This could also lead to niche markets, which in many cases consumers will pay more for.