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Social Media measures

Every social media report should differ per medium.  Social media platforms have their different audience’s and uses.  For this blog post however, I’ll be talking in general regarding the basics of twitter, face book, Instagram, LinkedIn and vine. I think measurement regarding these platforms should come down to growth first.  You want to make sure […]

Social influencers

I work for the MBA program at the University of Delaware.  Once I started up our twitter, I followed any and all business news accounts.  Forbes, Business Insider, Huffington Post Business, New York Times, New York Times Business, CNN, Wall Street Journal Finance, Mashable Business, and NPR.  I then decided to take a higher education […]

Extra credit post

If an incident happened to me like it happened to Padi, it would have been dealt with much differently than they handled it. I would use the Instagram that was used and post a screen shot of a sticky note apologizing for the incident.  I wouldn’t delete the entire Instagram.  I would delete the pictures […]

Meek customer mess up

There haven’t been many brands that have pissed me off enough to not do business with them anymore.  Harkening back to our “Managing Audience” class, I would define myself as a “Meek Customer”.  I’m not a big complainer, but if I do submit a complaint, I would just like to know that I was heard […]

Favorite social media brand has to go to Nordstrom…

So I have been on Twitter for quite some time now.  I have followed almost every brand I use daily or shop at.  Mind you, I shop a good amount.  I am a huge fan of fashion, looking nice, and most importantly, sales, so I am an avid fan of Gap, JCrew, Macy’s, Lord and […]