While the Super Bowl was seen as a bland game lacking offense this year, there were plenty of fireworks on social media where people voiced their displeasure with an advertisement about “chunky-style milk.”

In years past agriculture has been painted with a positive light by Super Bowl advertisements. In 2014, Chevrolet talked about “Romance on the Ranch” between a Hereford bull and some heifers. The Humane Society of the United States (HSUS) was taken down a notch or two in 2017 with an advertisement that pointed out its funding structure that doesn’t actually help animals directly. A recent commercial receiving the highest praise was Dodge Ram’s “So God Made a Farmer” spot in 2013 featuring narration by legendary radio broadcaster Paul Harvey.

During Super Bowl LIII, the “Chunky-Style Milk” from Mint Mobile might have caused some people to have a weak stomach after eating Super Bowl snacks. The commercial featured a product called “chunky-style milk” because as the animated fox narrator says “that’s not right.” A family is sitting down to breakfast drinking “chunky-style milk because it has the wholesome chunks kids need, unlike smooth style milk.” The mother then pours a glass of the chunk filled liquid into a glass and the whole family enjoys a “beverage.”