After years of filing lawsuits against those who used their photographs without permission, Getty Images (not to be confused with the the Getty Trust and the J. Paul Getty Museum) has made millions of its stock photos free to anyone who wants to use them for noncommercial purposes.

The one big catch: you have to use their “embed” tool to insert their pictures into your site, which may make them too cumbersome to use. Also note that Getty Images is not making all of its images free–just the rather generic stock photos. So, for example, journalists will still have to pay for the more specific images of current events to illustrate their news stories.

You can read more about this important change from Getty Images in places like Bloomberg Businessweek and CNET.