Mailers: Variable Data Printing (VDP)

What is Variable Data Printing?

Variable Data Printing, or VDP (sometimes also called Variable Data Processing), is familiar to all of us. Every time you open a form letter with your name inserted, you see VDP in its simplest form.

With our new Xerox iGen5™ Digital Press, the applications of VDP are limited only by your imagination.

The advantages of VDP:

  • Amplify your message with personalization.
  • Track the success of your marketing by individualizing response/coupon codes.