Hoober and Precision Agriculture

On Saturday October 12th, 2019 my Understanding Today’s Agriculture class took a field trip to Hoober Inc. in Middletown, Delaware. On this field trip we had the opportunity to witness precision agriculture firsthand. We spoke to employees at Hoober who informed us on the basic knowledge of precision agriculture and in the increase in technology in this industry. During the tour, our class got to experience drones and how they are used to manage fields. The class also had the chance to get behind the wheel of a self-driving tractor. These tractors use GPS to drive through the fields. They can drive up and down a field in a straight line without the operator having to focus on driving. This increase in technology allows the farmer to not over seed or spray in a field. This field trip really showed that agriculture is a very diverse industry.

 

Extra Credit – Gene Editing

One of the key points that really stood out to me in this document was the knowledge gap about gene editing. In one of my other classes, we were just learning about this and how the gap between people who think gene editing and scientist who think gene editing is safe is large than the gap between people who think climate change is fake and scientists who think it is real. This is a significant problem when it comes to progress because there is a lot more people who don’t know what there are talking about and are denouncing something while at the same time the people that are spending all their time working on it are saying it is good. This causes significant limitations to problems and can be fixed with the thing everyone has with them all the time. If people used their internet access to learn about issues before they spoke out against something, we could be moving along at a much better rate.

Extra Credit- Gene Editing Communication

Genetically modified food is one of the most efficient ways to feed the growing world population because it is able to reduce the risk of disease in crops, and farmers are able to produce more output with the same amount of acreage (this way the farmers make more money as well). However, after reading the article, it is apparent that many people are misinformed about the largely beneficial nature of this process.

People generally like to know where there food comes from, and more importantly, if that food is safe; “2 out of 3 consumers want to know about how food is produced and who’s producing it.” These same people sometimes don’t trust GMO strategies in crop production because it seems to them that the process is unnatural, and that the GMO’s could potentially be harmful.

The best way to educate people on the great aspects of GMO’s is with sound scientific data presented by respected scientific communities because that is what the public would put greater faith in. It is very important to educate and communicate these ideas so the population stands as one in the regard to the advancement of agriculture in a drastically changing and growing world.

Starting the conversation… genes in agriculture

The Center for Food Integrity released an issue on gene editing and how to engage in the conversation about gene editing to consumers. Throughout there were interesting statistics such as the opening statistic of 2 out of 3 consumers want to know more about how food is produced and who’s producing it and more than half of consumers want to know more about gene-editing technology. Out of half of those consumers, 1/3rd have a limited understanding of genes and food. For example, 32% of consumers think vegetables do not have DNA but 2/3rd of consumers think gene editing in humans is okay. This makes it the perfect place to enter the conversation about the world of genetics and agriculture. By being able to connect the population’s understanding of gene editing to agriculture makes the topic more understandable. The journal goes on to give more steps and tips about informing the public about gene editing in agriculture. For example, one should talk about evolution not the revolution of genes; this could also link to another talking point about yield improvements. Many consumers want more environmentally friendly agriculture, by linking gene use to agriculture this educates consumers on the environmental benefits of genetically modified organisms. The most important thing to remember when talking to consumers about genes in agriculture is values are 3-5 times more important than facts. Connect consumers to agriculture by explaining how agriculture is, in fact, meeting consumer values.

EC Gene Editing

Gene editing is one of today’s biggest industries in agriculture. People have been wanting to know exactly how the gene editing is used because of course, people want to know what they are putting in their bodies.

So what is gene editing? “A METHOD OF SELECTIVE BREEDING THAT MAKES PRECISE, INTENTIONAL AND BENEFICIAL CHANGES IN THE GENETIC MATERIAL OF PLANTS AND ANIMALS USED IN FOOD PRODUCTION, WHICH CAN IMPROVE HEALTH, NUTRITION AND ENVIRONMENTAL STEWARDSHIP.”

One thing that I was surprised to read about was that feeding the world is on the bottom of the gene editing priority list. I thought that would have been more towards the top.

There are many ways to edit genes. Another important one is CRISPR. CRISPR is a more precise way to edit the genetic code. To sum up this blog post, this article was very fascinating in the ways that people genetically modify our food source and could be very beneficial to our world in the future.

Tracy Wootten and Valann Budischak Guest Lecture – Sean Michael

Today, Tracy Wootten and Valann Budischak presented Delaware’s Green Industry, which includes producers, retailers, landscapers, and golf courses. This industry adds about $20 million a year to the state economy, through floriculture (bedding and garden plants) and nurseries. Because of Delaware’s small size, its horticulture industry is very close knit with many connections between occupations. The class learned about how plant experts are working to reduce the maintenance needed for public land, for example, planting something other than grass that needs to be mowed once a week compared to trimmed once a month. I was intrigued when Wooten and Budischak said that the hardscaping industry is going to grow in the coming years. In fact, of my friend’s dad is a landscape architect back home, and I had always had a vague interest in that profession. Overall, I never thought much of the horticultural industry before today, but now I see how big of an impact it has on the state.

Tracy Wootten & Valann Budischak: DE Green Industry

Today, these two very informative ladies came and spoke to us about the green industry in agriculture. I was very interested in this presentation because they taught us about sodding which is something I may like to do in the future for a golf course or sports stadium. They also told us about all the different types of plants such as perennials and yearly plants. I was surprised to hear that there were so many sales in this industry in the past couple years. Horticulture sales were over 21 million dollars in 2014. There are also so many different fields in this area such as sales, marketing, nursing crops, growing Christmas trees, and lots of plant science. I am thankful for this presentation because it gave me an idea of what I would like to do in the future.

Guest Speakers Tracy Wootten & Valaan Budishack: “Delawares Green Industry”

“Delaware’s Green industry is a big industry, but it’s not just plants” (Valaan Budishack). Tracy Wooten a horticulture specialist at the Delaware Technical Community College and Valaan Budishack, acting director of the botanical gardens of the University of Delaware, discussed with the University of Delaware’s students about the horticulture industry, how the plants are grown, careers within it, and what each of those careers entail. The horticulture industry, unlike many major plant production industries, is the cultivation, processing, and sale of fruits, nuts, vegetables, and ornamental plants as well as many additional services where plants are grown in nurseries and later sold to the customer or retail businesses for public purchase. Retail businesses, like many other consumer goods businesses, provide small quantities of plants or other goods in the desire of the customer through their development of advertising techniques, specialty plant lines, and other methods. Additionally, with the aspect of sales of plants, the creation of many other careers is associated with it.

Within this industry, there are producers which are the growers of the plants, landscapers, one that designs and cultivates properties for those who want to improve the look of their property or need help in sustaining and maintaining it, land managers, which “prevent environmental damage and harm to wildlife through careful management of the development and use of a region’s land resources” (Wikipedia), golf courses, and lastly suppliers, who provide the essential equipment such as fertilizer and other resources to help contribute to the success of the industry as well as those growing plants on their own. Essentially, with the many careers and growth of plants, the horticulture industry is able to continue to grow and sell plants as well as keep jobs within it which allows the industry to further continue to contribute to the sustainability of the economy and agricultural industry and in the sustainment of the beauty of the environment locally and worldwide.

Additionally, from this presentation, many things about the horticulture industry can be learned which can help myself and the other students develop a better understanding of the industry itself; and learn something that grabbed my interest which is that there is a lot of technical thinking and processes to grow plants, get them to the market, and sell the plants in a way that will attract the consumer to buy so the industry can continue to grow, market, and sell plants today and within future time.

 

Hoober Inc

Hoober inc has been around since 1941 with locations in Maryland, Pennsylvania, Virginia, and Delaware, their main focus is on maximizing their customer’s productivity. They do this by selling new and used farm equipment, providing part support and services and helping with growing precision agriculture technologies.  The Middletown Hoober Inc branch offers in-field services as well as an on-site shop for troubleshooting and repairs. Many of the technicians at Hoober are very skilled and love to work in the outdoors. The shop space still contains older work manual books for tractor models which the technicians say come in handy more than you would think. Out of recent technological improvements, Hoober’s popular item are technologies in automated steering for farm equipment. The main farming brand they support is CASE IH agriculture. This is what they feature because they believe the company has better durability, longevity and is cost-effective in parts replacement compared to other brands. Hoober has been there to support farmers and homeowners since 1941 and will continue to do so while keeping up to date on technological advances.

Hoobers

Hoobers is a multi generational business that our class visited on the 11th of October. They have been a company since the mid 1900’s. There was a lecture about all of the equipment and a tour of the firm where we could see all the different types of machinery they use. Hoobers makes this machinery and sells it to to other farms so they can be successful in growing, planting crops, and maintaining crops.

Farming equipment is a big part of the agricultural industry. These machines are very useful but also expensive. Some of these pieces of technology are worth millions of dollars. Even though I was unable to make the trip, I enjoyed all of the pictures of students using the equipment and I wish I could have used them myself. Hoobers seems like a very successful business and is still doing well. They are doing so well because other farms need these pieces of equipment to be more productive in farming.

Hoobers

October 12th, 2019 the class took a field trip to Hoobers Farm. At Hoobers we learned all about the technology they use with their equipment. They gave us an opportunity to try it out. When we were given the chance to take a spin at the wheel, we saw firsthand how they drive and set their tractors to do their job. Hoobers has been going since 1941 and have nine locations scattered throughout Pennsylvania, Virginia, and Delaware. They discussed how technology isn’t always dependent. Directing and setting a tractor is like using a cell phone. If the service is bad it is hard for the technology to want to operate. This can be a tremendous downfall on their work ethics. They put their customers first when it comes to productivity. They taught the class how to operate the tractors and the brands they use for all their equipment. They sell their equipment for construction purposes as well. They provide a lot. It was a very interesting field trip.

Hoober Field Trip

Our field trip to Hoober Inc. in Middletown, Delaware was an amazing experience. Growing up, I have been to Hoober many times to get parts and I have witnessed their mechanics come to my farm to help us fix our equipment. We have lots of Case IH equipment so I felt as if I already knew a lot about Hoober, but boy was I wrong. This field trip gave me a better perspective of Hoober as a company and allowed me to learn about the various roles employees partake in. I really enjoyed going through their shop and getting an inside look on the jobs they perform. I always knew Hoober mechanics fixed tractors, but what I did not know was how much time and effort they take to just simply diagnose a problem and how sometimes it takes more than just a few screws and bolts to fix. With the new technology in the equipment, it takes a person that is very skilled with technology and troubleshooting to fix technological issues. Farmers call Hoober when they are having trouble with their equipment. If it is a simple fix, they will fix it right in the farmers shop. If it is a more difficult and strenuous process, they will take the tractor back to Middletown and have their team of highly skilled mechanics work together to solve the problem. Along with learning what they do, we also got to drive a tractor, sprayer, and steiger around. This was not anything new to me, but to my fellow classmates it was a really exciting experience.

Hoobers

On October 12th, at  Hoobers, we were able to see up close the technological side of Precision Ag. Not only does Hoobers sell tractors and other various precision Ag.  equipment, but they also help repair equipment that people bring in. Another part of their job is to go out in the community and help educate people on the correct way to use their equipment. For them, the most challenging part of precision Ag. is finding people who are interested in working there and know what they’re doing. In a job like Hoobers, each individual working there has to have the skills required for their job and also be able to be good at cooperating with the other sections of the company. As for new technological advancements that Hoober’s has, they have a connection with base station, which allows them to track and program all their equipment within the radius of the station.

Hoober Equipment Field Trip

Hoober Equipment began its business in 1941 in Intercourse, Pennsylvania. Currently, they are a third generation family business with locations in throughout Delmarva, New Jersey, and Pennsylvania. Hoober carries agriculture equipment from many companies, especially Case IH, Kubota, and JCB. The responsibilities that the Hoober team have are quite extensive and are not taken lightly for each employee knows that the quality of their repairs and products impact their reputation heavily. They definitely uphold their core values of integrity, teamwork and service.

Their advanced precision agriculture technology is impressive to say the least. When we were informed of the 250 thousand to well over 400 thousand dollar price of the machinery, it wasn’t easy to understand how and why people were willing to pay so much for these vehicles. Initially, I believed the size of the vehicles had to be part of the high price but, when I was explained how much these vehicles do, it was much clearer as to the importance and contribution each vehicle makes to aid in the agriculture industry. As we were going through the facility, we encountered the many different workers and observed how each did their part. Just like the equipment they provide, they work together like a finely tuned machine.

 

Field Trip 3: Hoober

Although I wasn’t able to go on the field trip due to prior arrangements, I was still able to learn a bit about Hoober from friends in the class. Hoobers has multiple branches, but the one I will be focusing on is the one in Middletown, DE. From their website they say, “Since 1941, the focus at Hoober has been on maximizing our customers’ productivity. From new and used equipment from proven leaders like Case IH, Kubota, JCB and more, to delivering exceptional service and parts support to keep your equipment running at peak performance, Hoober is there for agricultural, light construction, excavation and rural homeowner customers throughout the mid-Atlantic region”. 

At Hoober, you can buy equipment, replacement parts, and get help from the people at Hoober. They also focus on precision agriculture, which is a topic that we have been discussing in class. They even provide support for those interested in starting to use precision agriculture. Hoober also sells equipment for construction purposes, but they mostly sell larger pieces of equipment like tractors.

A Class Journal for UDel CANR AGRI 130