Category Archives: Ag Literacy & Social Media

Guest Lecture 2

On Wednesday, September 11th, Ms. Michelle gave us a guest lecture about social media and your personal brand. She talked about how we should always be careful about what we post online and that we should start to create a name for ourselves online. Twitter is a very popular site used for branding, especially in the agriculture business. 

My parents have always been very cautious of my social media presence. They didn’t let me get a social media account until I was in high school. They were always a little worried that I might abuse social media. I am actually glad that I didn’t have it until high school because it taught me to have more focus elsewhere. 

I am always very cautious about having a public online presence. It makes me feel a bit more comfortable by having my accounts private. I can choose who I want to view my content. I am very careful with what I post and how much I post. I make sure to only show the good parts of my life, to create a better online presence. I think everyone should be careful what they post, it could come back to bite them later. 

Guest Speaker Mrs.Michele

This guest lecture put a fire under me when I left class I was in a very good mood and felt like I could do anything. I went to work right after class and immediately started to do so I’ve been getting more done then I ever have been. I’ve been looking at working as a way to brand myself better so that way when a future employer calls my current employer I will get nothing but positive comments. I will soon also be making a linkedin and a personal branding instagram. I’ve been wanting to do a instagram account like this where I share my gardening achievements and the different stuff Im trying out in my garden. I also had no clue what linkedin was so I’m glad Mrs.Michele  gave us a brief overview of that it truly sounds like that will be very helpful in finding jobs in the field I want. I am not on twitter at all but I will also look more into that for the future. This whole presentations was amazing thank you so much Mrs.Michele

Mrs. Michele Walfred Guest Lecture

September 11, 2019, communications specialist Mrs. Michele Walfred came to our class to lecture us about social media influence in today society. Social media become more and more important, and what we post on our social media may affect our future career. Because what we posted on there is resulted to create a brand of ourselves, and many companies will check that out when they hire new employee. Mrs. Michele taught us how to make a good and clean brand. Using a high quality professional-looking headshot, 
 email with your real name, create a blog, provide thoughtful comments on public pages, never post racist or discriminatory information or comments, etc. With the rapid development of Internet, there are more and more fake news online. The major reason they existed is for ad and click-bait revenue. we should be aware of it. Because they may not just fool people, but also may lead the people who trust those lies to danger.

Professional Social Media

Michele Walfred talked to the class about professionalism and how to build a positive “brand” for yourself on social media. To help us understand our impressions, she showed us pictures of several well-known logos, company names, and people and asked us to say what our first thoughts were. Some were good, some were bad. Walfred then gave us some tips on how to build an image of ourselves so the first thing people think about when they see our face or hear our name it is positive. She told us to be consistent and have the same professional profile picture across our public social media accounts, so people know it is the same person when looking us up. Anything non-professional needs to go on a separate, private account. She also strongly suggested that we leave out anything that could cause polarized opinions such as anything political or religious. Someone looking to hire you wants to know you can be trusted and responsible.

Guest Lecture Ms Michelle

Having Ms Michelle talk about the relation between social media and agriculture was a very informative and interesting topic. It’s clear today that there is a lot of misinformation in the media but I had no idea how much of it was affecting farmers. I feel like it was also interesting to hear about her path to her career today as it is a great example of how you never know where you may end up but to go into every job enthusiastically and working for the job you want as opposed to the job you have. As someone who will be finishing college soon, I like hearing about how many people bounced around between jobs and fields before landing on their particular

Ms. Michele WALFRED on Professional Leadership for Agriculture in the Social Media Era

On September 11, 2019 Ms. Michele Walfred spoke to us about managing social media.  She began with a bit of history about herself and her educational background. She was also a UD alum who wanted to major in art but switched to creative writing because the writing classes were offered later in the day and she felt she would be able to sleep.

Through a series of events that occurred while she was pursuing her education, she ended up altering her plans once again, pursuing a ‘real job’ instead of the Bohemian-style artist life she had envisioned.  She ended up at the UD Agricultural Extension office with no what the 4H program was, believing she might be working with children or seeing eye dogs.  She managed to land a position and earned her Associates and Masters, but along the way she stated, she always tried to take jobs for, ‘what she wanted to do, not what she was good at.’

It was at this point she mentioned Professor Isaacs, a professor who recognized her strengths and directed or recommended her to tasks accordingly.  Ms. Walfred also took the opportunity to go to weekend and evening events on her own volition, looking to increase her skills whenever possible.

After the brief bio, Ms. Walfred showed the class screenshots of the homepages of three of her own websites on different platforms. She noted that across all platforms, her image or headshot was the same.  She recommend we all try something similar to ‘brand ourselves’, expressing creativity through banners, but keeping our message clear on our own ‘search-able’ public sites.  She recommended any potentially controversial images or writings go on separate private accounts, but reminded us that the internet is forever and we must behave and conduct ourselves in a professional manner when putting information and images out into the great wide Web.

Ms. Walfred also stated that complete absence of any digital platform can hurt and then championed Twitter as the platform of choice. She told us that by sharing on our social media we can also champion causes and issues that we care about- an example she used was an article about the highest U.S. suicide rates occurring among veterinarians.  She then showed us a YouTube clip from a movie called, ‘A Bronx Tale’to illustrate a point about how all the ‘little’ actions matter and first impressions count.

Ms. Walfredconcluded by telling us how important social media can be for us in agriculture and to agriculture in general.  First, she stressed the importance of being an, ‘Ag-vocate’ helping the environment in different ways, such as participating in, ‘Meatless Mondays’.  She also mentioned ‘Delaware Ag Week’ and the impressive salaries of Social Media Managers at around ≈$75, 000.  She also touched on the controversy that farmers often face- citing back to Ms. Cartanza’s presentation, namely the damage farming causes to the environment.  A crowd of young males with SmartPhones will not post to their social media about how they are actively learning how not to pollute, the very thing a consumer might accuse them of.

Ms. Walfred ended on a quote that essentially said, ‘“To tell someone they’re wrong, 1st tell them how they’re right” – Blaise Pacal (Paraphrase)’She encourage us to stand up to mis-information while combatting misinformation with facts.

Delaware: the Foodshed

Ed Kee described Delaware as the “foodshed” for the eastern United States, mostly due to the fact that 1/3 of the U.S. population is within an 8-hour drive, which I find fascinating. Delaware has about 2,500 farms covering 510,000 acres. About 41% of Delaware land is farm! This state has a long history of farming. Native Americans took advantage of the rich soil and grew corn, beans, and squash and Delaware has not been without farming since. Colonial settlers brought wheat, barley, and livestock to the fertile lands and from there, farming has only expanded. Canning factories were built and now fruits and vegetables could be preserved and eaten year round. Growing, shipping, canning, delivery, and selling of the produce was very labor intensive and required many many workers. Advances in science and technology allowed for greater yields per acre of land, but farmers still face challenges in remaining profitable. Farmers must comply with regulations to protect the environment and minimize their negative impact. The biggest challenge in the future is going to be feeding the growing population, which is up to our generation to find sustainable methods to feed a hungry planet.

Guest Lecture by Ms. Michelle

I really enjoyed Ms. Michele’s lecture on social media and how it can affect your future. She explained a lot of different aspects of social media and how you want to use it wisely so you do not screw up your future. Prior to this lecture I had never thought that just a couple posts can screw up a possible career path for you. She explained how when you apply for a job the person interviewing you will more than likely look you up on the internet just to see if anything pops up, and if something does pop up that they don’t like it can sway them from hiring you and make them want to hire the other person. Even if something you had posted about or did in college, it can still affect you in the future because whatever you put on the internet never actually goes away. Ms. Michele also explained some things you can do to your social media pages to make them look more professional and make you more marketable.

Social Media with Michele Walfred

Michele Walfred spoke to our class about social media and the effects it has on professionalism, leadership, and agriculture. Social media is all about branding yourself. It is very important to brand yourself in a professional way. Business owners use social media to gauge if they think you would be a good fit at their company. If our brands do not represent us well and professionally, we most likely would not get the job. Michele not only taught us how to brand ourselves, she also gave us tips on how to be a leader on social media. Advocating for agriculture is another really important topic Michele talked about. The story of agriculture needs to be expanded to the general public so they can be educated about agriculture. When the public is not educated, they will make their own conclusions about what goes on in the agriculture industry and try to bash it on the internet. The stories of agriculture need to be spread on social media so people can begin to see what really goes on in our industry. Michele also showed us some great examples of fake news that showed us what to look out for on the internet since not everything we see on there is true.

Branded for life- professional leadership for agriculture in the social media era

Michele Walfred, a communications specialist, talked to the class about the importance of growing social media and how it can affect us in future job searches. One of the main take-home messages I got (which has stuck with me long after the lecture) was all about personal branding and how we needed to project a clean and professional brand. As a senior taking the class, it was refreshing to be reminded of how companies choose their employees and the tactics they use to do so. Growing up in the social media age, it has always been reinforced to being mindful of what gets posted to social media. Michele’s presentation was spot on reminding the class social media sticks to us and can never fully go away.  It is important for us as young adults to watch what we post on public accounts since many companies turn to social media when scouting information on potential new hires. On the flip side, public social media accounts are a great way to form a network with graduate schools, potential employers, and volunteer opportunities. We should start working on our public profiles now, showing interests in future endeavors, and have professionalism in our social media usage to help create a bright career.

Social Media with Mrs. Michele Walfred

On September 11th, 2019 Mrs. Michele Walfred lectured our Understanding Today’s Agriculture class on our social media presences and how we can use them to our benefit. She explained how we can have a more professional cover, simply by watching what we post on our pages. She showed us what a clean page looks like and why it appeals to businessmen and women.  Our page should exhibit our school, interest, and hobbies. We should refrain from posting inappropriate photos. Mrs. Walfred also explained why topics such as religion and political beliefs can give our social media a bad image. Our presence on social media is extremely important and often overlooked by the members in today’s society.

Ms. Michele Guest Lecture – Sean Michael

On Wednesday, September 11, the class learned about the importance of having a professional social media account. She really stressed not posting obnoxious party pictures of yourself, for businesses do not want someone who builds themselves like that. One thing that Ms. Michele pointed out that stuck with me was having a consistent headshot (as your profile picture) across all your social media platforms. As well as a headshot, we were told that we should have a descriptive bio, so professional peers or just people who want to be informed can know who you are. I’ll probably have trouble with the whole headshot and long bio things, because my own social media account has 1 post and my profile picture is not myself. Apparently, Twitter is a very fast rising platform in the Agricultural industry, so having young people who know how to use it and communicate misconceptions or truths well is essential. Multiple times throughout the lecture, we were told that everything we post is around forever, so being careful is recommended.

Understanding Social Media

September 11th, 2019 Mrs. Michelle talked to the class about her job in communications. Mrs. Michelle works with top social media sites such as; twitter, Facebook, and Instagram. She helps people understand how to create an appropriate profile account, that can later be reflected on by mentors, bosses, or specific important people. When it comes to creating a profile based on yourself, you should always consider the future. Who is going to see what you post? Will they think bad of me if I post this? Never post something you wouldn’t want certain people to see. Everyone typically does a background check when hiring, meeting, or searching for new people. I learned to be more cautious about what is said and done on social media. Your job could be at risk if you decide to be incautious.

Guest Speaker Michelle Walfred: Branding and Social Media

“The way you brand yourself is crucial in getting a career” (Michelle Walfred). Ms. Michelle, certified in social media and communications, discussed and advised students at the University of Delaware the importance of decision making, presentation on and off social media, the issues with social media and branding yourself for today and for future careers. Throughout this presentation, the main takeaway was the topic of branding; branding is a marketing strategy used to create an image and identity that is unique and professional in which catches the eyes of employers or consumers. When branding yourself, it is important to develop proper mannerisms in a social gathering, effective communication skills, and a conscientious quality as developing these qualities can allow employers to become interested and see that individual as a good investment for their company in the present and for the future of it down the road. With branding, Ms. Michelle strongly advised students to be mindful of the use of social media and what is presented on your page, as posting one comment or one image can cause opinions to change about your appearance due to it offending someone or it being a bad representation of who you are as an individual and your interest. However, although social media can affect the identity of someone, it can also be used to create a professional identity and advocate for specific topics or beliefs, one specifically being, agriculture.

In todays society, many adopt beliefs before researching the truth about an event or a specific process or career which can cause those things to be downgraded. Thus, social media can be a resourceful way of presenting the truth out to the public as just like many things, agriculture is being villainized on certain processes that occur within the industry all due to the poor platform others have created for it. Essentially, the social media platform allows large agricultural organizations and companies to spread factual information and the truth about agriculture which can change the way the public views the industry for the better of agriculture companies and organizations and for the agriculture industry as a whole, across the world. From this lecture and the information gained, many things can be learned, especially those who are preparing to enter the work force.

Throughout this lecture, the topics of branding and using the social media platform were used which allowed the students within the understanding todays agriculture class and myself to develop a greater sense of social media and branding and ways that it could be affected, improved, and help obtain job opportunities. One fact that I found interesting, was how many organizations use the social media platform to speak the truth, which is unfortunate that many must use this platform to present the truth to the people in this society. However, with the knowledge of these topics, myself and the other students can build a brand and create opportunities for ourselves as well as help advocate for todays agriculture which can help the industry and ourselves today and our future investments.

Dave Mayonado & Biotechnology

In class we had the opportunity to hear Dave Mayonado talk about biotechnology and his experience with Monsanto, and now Bayer. He started out but briefly talking about agricultural practices before we had all this precision agriculture technology and biotechnology. Explaining how land grant universities had the ability to conduct great amounts of research about agriculture. Afterwards he began to dive into how the knowledge of genetics and proteins in a plants genome has created for so many advances in agriculture. The ability for seed companies to insert targeted traits, silence traits, or add traits into a plants DNA allowed for them to start producing seeds that wouldn’t die from glyphosate, withstand drought better, produce higher levels of oil, and much more. This changed the face of agriculture. However, this technology is something that is heavily targeted but anti-GMO activists despite the fact that it is constantly being proven as a safe technology. In being employed with now Bayer, Mayonado has to be an agvocate for such technology, although that may not be formally in his job description.

I thought it was really interesting how Mayonado explained he spends a lot of the time in his job, working with government officials to educate them on this technology. The food and fiber system is quite the platform for political figures but yet a lot of them really have no idea what they are actually talking about. In saying so, I think a lot of people don’t realize that major seed companies have to take many different roles in educating consumers/political figures in order to continue to have successful company. He also talked about how they are constantly having to research, create, and produce new products in order to keep up with the producer and the demands. A big concern with this technology is the development of resistance in pests, so marketing new products so producers have different modes of action is crucial to a biotech company like Bayer. Creation of such products is lengthy, costly process but if done correctly can be very financially rewarding. Clearly, Monsanto/Bayer have been able to do just that.

Mayonado gave a great lecture pertaining to biotechnology and his experience within the company. Although I may not have understand all the technical science in his presentation, the one point that stuck out to me was that he never has the same work day. Things are always changing, and that is innovation something that excites me as a future producer.