Within the united states, GMOs, a genetically modified organism whose genetic material has been altered using genetic engineering techniques for the benefit of the crops growth and the people, has become a controversial debate in the aspect of if a food should contain the GMO label which is beginning to effect the way food is being produced and purchased across the United States and the world. With the topic of GMOs, many consumers have developed little knowledge about the process in growing them and what they contain which has caused many to publish false information and consumers to become to believe that GMOs are bad. Essentially, with this developed belief, food companies have begun to take this as an advertising advantage and strategy to get consumers to purchase their product even though the product may not even contain genetics such as the product of Pink Himalayan Salt.

Pink Himalayan Salt, a product made of 98% of sodium chloride and contains other minerals such as potassium, magnesium, and calcium that is mined from the rocks of the Punjab region of modern Pakistan, has no genes. However, because much of the public lacks education and knowledge of GMOs and the health of it, the public has come to believe that GMO free products are healthier, thus, causing many food companies to use this as an advantage to label products as GMO free so that the consumer will be more likely to purchase the product even though the salt contains no genes to be altered. Essentially, with labeling, a relationship of trust has been created between the producer and consumer because food labeling allows the consumer to know what’s in the product and purchase it based off of beliefs and individual desires which allows the consumer to know that the company is producing safe products based off of their beliefs; which can be an advantage to the food industry but it can also lead to focused markets and affect the products that are being labeled as GMO.