In 2013, Mark Lynas, an activist who currently protested the use of GM and pesticides on crops, approached the Oxford Farming Conference. His intent is to apologized for the 10 years of demonizing the Agriculture community, even though he was doing it in defense of the environment. Lynas being a political activist, he mostly spoke based on what he thought was ethically correct, and less based on what actually went down in the agriculture community. The exact thing that he had been protesting about for so many years, in turn ended up hurting the environment as a result. Because he hard been spreading misinformation about the agriculture community to the public, it ended up affecting how people perceived farms and other jobs in that field. What made him change his mind, was the fact that he decided to hear from the farmers side and realized how much damage he had done.