Hoobers Inc. and Precision Agriculture

Picture of the class with our two guides in front of a Case IH 4430 Sprayer.

Hoobers Inc. a well known agriculture equipment dealership among the East Coast is one that has seen technology change over the years. Our class was toured around the Middletown dealership by two employees that are excellent in the precision ag. field and taught us the broad history of Hoobers and what they do on a daily basis. Hoobers Inc. was first started in 1941 in Intercourse, Pa where Charles Hoober sold International Harvesters. Since 1941 the company has expanded to 9 locations covering 4 different states and continues to adapt to the new technology available to farmers. One aspect that really stands out compared to other companies today is that Hoobers is still owned and operated by the same family that means they really know and believe in their product. After the two employees taught us some history they took us on a tour of the Middletown facility where we got to see the products and services they provide to farmers.

Growing up on a large grain farm I was familiar with Hoobers Inc. and precision agriculture for my family is a huge customer to the company. However I did not realize that this company was a 3rd generation operation, which appeals to me and gives me a sense of trust towards the company. I also thought that the drone was quite interesting because while my family uses precision ag. for our equipment we do not currently take-advantage of drones. I believe this technology could save my family money in the future because we currently use two different agriculture consultant companies to scout our fields but with the technology of drones we could scout ourselves, which could possibly reduce or eliminate the scouting cost.


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