Delaware’s Green Industry

The horticultural industry is a sizeable business within Delaware. The total horticultural product sales in Delaware in 2014 was $21,774,000. They produce two different products that are floriculture crops, such as bedding and garden plants, and nursery crops, such as trees, plants for home use, and evergreens. The total grower sales nationwide was $8.0 billion for Nursery crops and Floricultural crop sales was $4.8 billion. The major crops are split up into nursery stock, bedding/garden plants, sod, potted flowering plants, and mushrooms. Christmas trees are one of the most popular horticultural products sold in Delaware and the Delaware Christmas Tree Growers Association a big part of the horticultural industry. It was really interesting to learn about how important marketing and design is when selling plants. Designing displays for the plants that the customer will see is a major factor in selling plants as it educates them about what their house will look like if they purchase the plants. Retailers have specialized and made their customer service better to attract new customers who are not as knowledgeable about plants.

Leave a Reply