We had the opportunity to learn about Delaware’s Green Industry during a guest lecture by Tracy Wootten and Valann Budischak during one of our classes. Both of these ladies were incredibly knowledgeable about this industry. They first spoke about what exactly encompasses the “Green Industry” of Delaware. Then through out the lecture they shared many pictures and information about the many aspects of the industry from producers, retailers, wholesalers, suppliers, and many others in the industry. I learned that these sales are very dependent on consumers wants and need, which isn’t uncommon for any industry, but the catch it that some of the plants grown for sale take several years to grow. This aspect of the horticulture industry makes producers really have to stay onto of current and future trends of their buyers. These buyers include everyone from regular people to landscapers.
They also talked about how there are many nurseries and garden stores that really hone in on trying to give the customers a connection to what they are buying. These businesses often will provide pictures of what the mature plant will look like, and then help the customer pick what plants they want based on the area they are trying to grow them. This connects back to making the consumer feel connected to agriculture, a common trend of consumers these days. Overall, I learned a lot about the Green Industry as whole. This industry is something I’m not all too familiar with so it is cool to see how other agricultural industries operate in their similarities and differences.