It was fascinating hearing Michele’s story of how she became a Communications Specialist for UD. It is very important to prepare a brand for yourself on social media that is professional and can inform employers about what makes you unique and worth investing in. One in five applicants disqualify themselves from obtaining a job position by using social media in an irresponsible way that warned job seekers to look elsewhere. It is a good idea to show how good your networking skills are by using social media. You should also stay professional and avoid sharing controversial opinions on accounts that are linked to your real name as you want to appeal to the widest audience possible. Avoid drama and have a separate account that is a serious one and is linked to your real name that employers can see and assess how good you are for their company. You should focus your brand on one characteristic or field to focus and maximize your traffic.