In today’s world, perception is reality.  One of the simplest but most significant ways to build a positive and professional perception of yourself is through the platform of social media. Michele Walfred,  a communications specialist for the University of Delaware, stressed the importance of personal branding through social media during her guest lecture to our class.

From a professional viewpoint, Michele shared that employers often use the social media image of applicants as the initial vetting process. Due to this fact, it is crucial to maintain appropriate and respectable on the internet. In addition, it is advantageous to be active on social media, sharing your own unique perspectives and showing appreciation when others share theirs.

From an agricultural viewpoint, social media has become a powerful for and against the industry. Fake news sources have been effectively able to diffuse false information against farmers through media in recent years. It is crucial for this upcoming generation to remain literate on agriculture and share the truth of the industry.