On Wednesday September 12th, 2018 we had a guest speaker on the topics of building a personal brand, social media and Ag literacy presented by Michele Walfred. She is a communications specialist for the University of Delaware. She started her guest lecture with information about herself and her journey to where she is now. It was interesting to listen to her talk about how she has continued to learn and grow her skills. It was also interesting when she talked about how she uses social media and what she puts on each of her accounts. During her speech she mentioned ways to build your personal brand on social media. This ranges from the professional side to the personal side. For the professional side she mentioned using it to comment on public pages and ones for potential employers and for the personal side she mentioned using a separate account or posting things that highlight your brand. After this she talked about Ag literacy and how to spot fake news in which they use clickbait captions like “OMG – Alert!” or articles that mention science but has no links to science or research. My favorite piece of information was during the end when she was talking about Ag literacy when she mentioned a post by Huffington Post in which the Facebook presentation was negative and the actual article was factual and led a lot of people to believe in the negative side of it with people not even reading it in the end.

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