Fifer Orchards

I live in Delaware and I have been to Fifer Orchards many times, but on the field trip I learned so much more about their business.  The Fifers till 2800 acres;  sweet corn, strawberries, and tomatoes being their biggest money makers. They grow a huge variety of crops in alternating seasons which is rare for a Delaware farmers market. I was shocked to learn how far they ship their produce and that they have contracts with major companies such as Walmart. I also enjoyed learning how they run their CSA program; I work at a smaller produce market and we ran our system differently, but Fifers incorporated promotion of their market in the weekly boxes, and had a variety of different boxes to choose from. It was very interesting to see that they also had acres for testing new crops. They grew all different varieties of cauliflower and kale by customer request, and understood very well how the trends were moving, and as a result changed the varieties they grow to the ones gaining more popularity. The tour of the farm really showed why Fifer Orchards was such an success and what makes it stands out from other Delaware farmers markets.

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