2022 Lerner Business Analytics Case Competition Sponsored by Google

Announcing the
2022 Lerner Business Analytics Case Competition Sponsored by Google

Looking for something to keep you busy during Winter 2022? Look no further! Here is an awesome opportunity to apply your analytics skills (and build your resume) while on UD’s extended winter session (Spring term 2022 resumes on Monday February 7th).

This is your official invitation to the 2022 Lerner Business Analytics Case Competition

First, some Basics:

What is a Case Competition? Teams of students (undergraduate and graduate) all receive the same business case focusing on the same company. Teams prepare a 20-minute presentation proposing solutions to the question posed in the case. There are two rounds: the Initial submission is judged by Lerner faculty, the Final round is judged by Google company officials.

Your Team – 3-4 students (undergraduate and/or graduate) of which at least one (1) member must be from the Lerner College of Business. As with all teams, diversity in skills, backgrounds, and talents will take you far. Signups of team members and team names will take place at the Kickoff Event.

More about the Case Competition:

The Reveal of the case – Friday, January 14th 2022 at 6pm at the Kickoff Event: the case will be revealed, the rules provided, teams formed and registered, and a lot more information shared. You do not need to sign up/register to attend the Kickoff Event – just show up! The Reveal will be a Live Zoom Event: join us at 6pm https://udel.zoom.us/j/91853470675?pwd=QWQzcmdic1lBOFhWeWd0cnR0OG05dz09

  • The case is sponsored by Google – you will address a challenge that Google is facing. Google is looking for recommendations/actionable items that they can implement within the next 6 months/one year. You will be asked to look at the issues that are presented in the case, then you dive into the data (massage/clean/analyze) and you present your recommendations (using visualization and storytelling).

Q&A and Presentation Tips – Friday, January 21st, 2022 at 6pm – by now, you have been working on the case for one week. Come to the Q&A with questions. A brief presentation providing presentation tips and how to ace your video submission will follow the Q&A.

The Competition – All teams will submit a video of their presentation no later than 12 noon on Friday January 28th, 2022. These videos will be reviewed and judged by Lerner faculty members. No late submissions can be accepted.

The Finalists – at 5pm on Tuesday, February 1st, 2022 the top three teams who will go on to the Final Round will be announced via email.

Based on the feedback provided by our faculty judges, the top teams are encouraged to revise their presentations.

Final Round of the Case Competition will be 15 minute live, virtual (in Zoom) presentations on Friday February 4th, 2022 starting at 6pm. Teams will present to Google representatives.

Winners Announced – At 7:30pm on Friday February 4th, 2022, during a live Zoom Award Ceremony, the winners of the Lerner Business Analytics Case Competition will be announced! Everyone is invited to attend! Prizes supplied by Google.

And finally, the What-Ifs…

…I don’t know anybody else interested in participating? No problem! We’ll match you up with others looking for teammates at the Reveal on January 14th. The right teammates are key!

…I just started classes and don’t know anything? No problem! We’ll match you up with others looking for teammates at the Reveal on January 14th. We also have an optional event planned on Friday, January 21 at 6pm to give you industry insight and additional information to support your work.

…I’ve never given a business school presentation or I am not very good at presenting. No problem! The more presentations you do, the better you become at them! After this one, all the others will seem easier! Our first-round judges are Lerner faculty members and are very positive. They see this as the learning experience it is.

…I’m busy with classes. No problem! You’ve heard the saying, if you want to get something done, ask a busy person…that’s you! Busy and getting it done.

…I’m busy with work. No problem! With some thoughtful planning, good execution, and good teammates, you can make this work.

…I won’t know anything about the company/industry we’re studying. No problem! We’re providing background events and readings to bring you up to speed.

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In all seriousness, case competitions are a great investment of your time and energy…the opportunity to use what you have learned in the classroom is second to none. The experience also provides more context for your future classes.

Start lining up your teammates or email Prof. Everard aeverard@udel.edu to let her know that you are a single-looking-for-a-team.

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