302-831-8939 studentlife@udel.edu

SL Communications

Let's Work Together

The Student Life Marketing and Communications team leads the communication strategy for the Division of Student Life. We partner within the Division to ensure that students connect with opportunities that support their lifelong success. Our work builds bridges between the Division’s services and the members of the University of Delaware community. We support the Division’s mission of advancing equity and inclusion, deepening student learning and driving holistic development at the University of Delaware.

Our Team

Casey Impagliazzo

Heather Tansley

Director of Communication & Marketing
hcat@udel.edu

Portfolio partners: Vice President of Student Life, Student Life Development, and Orientation & Transition Programs

Abigail Phillips

Abby Phillips

ajhill@udel.edu

Portfolio partners: University Student Centers, Fraternity and Sorority Leadership & Learning

Casey Impagliazzo

Casey Impagliazzo

impag@udel.edu

Portfolio partners: Student Wellness & Health Promotion, Center for Counseling & Student Development, Student Health Services

Sarah Cummings

Sarah Cummings

stc@udel.edu

Portfolio partners: Residence Life & Housing

Jessica Smith

Jessica Smith

jessd@udel.edu

Portfolio partners: UD Career Center

Sarah Cummings

Gabriela Coleman

gabyc@udel.edu

Portfolio partners: Student Diversity & Inclusion

Sean Diffendall

Sean Diffendall

sdiff@udel.edu

Portfolio partners: Office of the Dean of Students, Office of Student Conduct, Student Services for Athletes

SL Communications Roadmap

Digital 

  • Email communication, including weekly student and staff newsletters and email marketing strategy discussions
  • Social media request, including content creation and promotion

Website

  • Website content creation, revision and analytics 

Editorial

  • Pitches for UDaily articles
  • Blog posts

Creative

  • Collateral creation and updates (brochures/mailers/etc.)
  • Event collateral (invitations/flyers/etc.)
  • Photography 
  • Video
  • Promotional materials (swag) design
  • Environmental design

Other

  • Strategic planning and advising

What’s Our Process?

When you submit our project request form you start the process of collaborating with the Student Life Communication and Marketing team to complete your project. Unsure where to start? Request Project Discovery and our team will meet with you to discuss your needs, gather additional details and determine a timeline and projected costs.

Need Physical or Digital Advertising Space?

Submit an Advertising Request to book a space. Design projects for print and digital advertising locations will only be fulfilled after advertising spaces reservations have been confirmed.

Sample Lead Times

Multi-page print material

4-6 weeks (including printing)

Multi-page digital designs and multimedia campaigns

2-4 weeks

Single page print or digital materials

2-10 days

Web edits or web content updates

3-5 days

New web pages or page redesigns

2 weeks

Photography, videography and web development

Project specific

Storytelling/Featured stories (initial draft)

2-4 weeks

Social media posts

1-3 weeks

Newsletter inclusion

Generally the week before

Environmental branding projects

Expect longer lead times as time depends on project complexity.

Email Campaigns

The Student Life Communication and Marketing Team creates and distributes a variety of email newsletters to both internal and external audiences.

Life at UD

Audience: All UD students

Frequency: Weekly, Sundays at 9 p.m.

Content Deadline: Thursdays at 12 p.m.

Remote Roundup

Audience: Student Life Staff

Frequency: Weekly, Mondays at 3 p.m.

Content Deadline: Fridays at 12 p.m.

Career Newsletters

Audience: All UD students by career community

Frequency: Weekly, Thursdays at 2 p.m.

Content Deadline: Tuesdays at 5 p.m.

For content submission or questions, email Jessica Smith (jessd@udel.edu).

The Egg

The Egg Logo

The Egg, Student Creative Agency is a professionally advised student multimedia and design group. For our student staff, we are an experiential learning program centered around creativity. Located in the Perkins Student Center, a hub of student life on campus, we are in a unique position to support the Student Centers spaces and programs as well as the vibrant community of nearby student groups.

Brand Guidelines

The most effective way we can realize our goals is to communicate through one voice and one cohesive institutional brand. By doing so we showcase our amazing activities and achievements happening throughout the University. UD’s Office of Communications & Marketing maintains style guidelines to help all those working at and with UD to be the best stewards of its image, reputation and story throughout the world. Be sure to check these links often, as changes are made frequently.

Logo Downloads

Student Life Monogram Lockup