SL Communications
Request a ProjectThe Student Life Marketing and Communications team leads the communication strategy for the Division of Student Life. We partner within the Division to ensure that students connect with opportunities that support their lifelong success. Our work builds bridges between the Division’s services and the members of the University of Delaware community. We support the Division’s mission of advancing equity and inclusion, deepening student learning and driving holistic development at the University of Delaware.
Our Team
Heather Tansley
Director of Communication & Marketing
hcat@udel.edu
Portfolio partners: Vice President of Student Life, Student Life Development
Stephanie Clatworthy
Project & Reception Support Coordinator
sclat@udel.edu
Breashia Hazell
Project Coordinator
bhazell@udel.edu
Alexandra Colella
Administrative Specialist
acolella@udel.edu
Abby Phillips
ajhill@udel.edu
Portfolio partners: University Student Centers, Fraternity and Sorority Leadership & Learning
Randi Homola
Communication Specialist I
rhomola@udel.edu
Ivan Avila
Communication Specialist I
ivanavil@udel.edu
Kirk Smith
Communication Specialist I
kirks@udel.edu
Sarah Cummings
stc@udel.edu
Portfolio partners: Residence Life & Housing, Student Diversity & Inclusion
Jessica Downey
Content Communication Specialist
jessd@udel.edu
Portfolio partners: UD Career Center, Student Wellness & Health Promotion, Center for Counseling & Student Development, Student Health Services
Sarah Ashley
Digital Content Specialist
sashley@udel.edu
Sean Diffendall
Digital Communication Specialist
sdiff@udel.edu
Portfolio partners: Community Standards & Conflict Resolution, Office of the Dean of Students, Orientation and Transition Programs, Student Services for Athletes
Our Services
Digital
- Email communication, including weekly student and staff newsletters and email marketing strategy discussions
- Social media request, including content creation and promotion
Website
- Website content creation, revision and analytics
Editorial
- Pitches for UDaily articles
- Blog posts
Creative
- Collateral creation and updates (brochures/mailers/etc.)
- Event collateral (invitations/flyers/etc.)
- Photography
- Video
- Promotional materials (swag) design
- Experiential design
Other
- Strategic planning and advising
What’s Our Process?
When you submit our project request form you start the process of collaborating with the Student Life Communication and Marketing team to complete your project. Unsure where to start? Request Project Discovery and our team will meet with you to discuss your needs, gather additional details and determine a timeline and projected costs.
Need Physical or Digital Advertising Space?
Submit an Advertising Request to book a space. Design projects for print and digital advertising locations will only be fulfilled after advertising spaces reservations have been confirmed.
Sample Lead Times
Multi-page print material
4-6 weeks (including printing)
Multi-page digital designs and multimedia campaigns
2-4 weeks
Single page print or digital materials
2-10 days
Web edits or web content updates
3-5 days
New web pages or page redesigns
2 weeks
Photography, videography and web development
Project specific
Storytelling/Featured stories (initial draft)
2-4 weeks
Social media posts
1-3 weeks
Newsletter inclusion
Generally the week before
Experiential branding projects
Expect longer lead times as time depends on project complexity.
Email Campaigns
The Student Life Communication and Marketing Team creates and distributes a variety of email newsletters to both internal and external audiences.
Life at UD
Audience: All UD students
Frequency: Weekly, Sundays at 9 p.m.
Content Deadline: Thursdays at 12 p.m.
Remote Roundup
Audience: Student Life Staff
Frequency: Weekly, Mondays at 3 p.m.
Content Deadline: Fridays at 12 p.m.
Career Newsletters
Audience: All UD students by career community
Frequency: Weekly, Thursdays at 2 p.m.
Content Deadline: Tuesdays at 5 p.m.
For content submission or questions, email Jessica Smith (jessd@udel.edu).
The Egg
The Egg, Student Creative Agency is a professionally advised student multimedia and design group. For our student staff, we are an experiential learning program centered around creativity. Located in the Perkins Student Center, a hub of student life on campus, we are in a unique position to support the Student Centers spaces and programs as well as the vibrant community of nearby student groups.
Brand Guidelines
The most effective way we can realize our goals is to communicate through one voice and one cohesive institutional brand. By doing so we showcase our amazing activities and achievements happening throughout the University. UD’s Office of Communications & Marketing maintains style guidelines to help all those working at and with UD to be the best stewards of its image, reputation and story throughout the world. Be sure to check these links often, as changes are made frequently.
Downloads
Student Life Monogram
Student Life Slideshow Template
Download Student Life Google Slides Template**
**To use this template, you will need to make a copy for yourself.
Click File > Make a Copy > Entire Presentation