Date: Wednesday, June 3
Time: 10:30 – 12:00 noon
Location: Gore Hall 104

Optimize Your Professional Online Presence from Summer Faculty Institute 2015

Learn best practices for building your digital brand as an academic professional. Participants will leave this session with recommendations for a universally-identifiable Internet name, a bio sketch tailored for different social media channels, and the start on a checklist of the most important steps to take to establish your optimal professional online presence (that is to say, what people see when they google you).


Norton, HollyHolly Norton, Communications and Public Affairs

Holly Norton is a communications professional who specializes in digital strategy and social media production, analysis and marketing. Throughout her 15-year career at Gannett, Holly worked in the sports department as a copy editor and writer, launched Spark, a successful entertainment weekly focused on Delaware young professionals, and led the newsroom in social media development and strategy as the community engagement editor. As The News Journal and Delawareonline brand transitioned into a paid content business model, Holly designed and implemented a social media strategy for reporters and editors, a crisis and brand reputation management protocol and acted as a liaison between the marketplace and The News Journal staff. Holly has been recognized by Gannett corporate as a leading manager, recipient of Chairman’s Award, Individual Excellence Award, as well as received multiple Delaware Press Association awards for column writing and editing. She is also a University of Delaware alumnus, class of 1998.

Plourde, MathieuMathieu Plourde, Academic Technology Services

Mathieu Plourde is an educational technologist with IT Academic Technology Services at the University of Delaware. He holds a bachelor’s degree in graphic design (2000) and an M.B.A. (2006), both acquired at Université Laval, Quebec City, Canada. He is now pursuing an Ed.D. in educational leadership at the University of Delaware, and taught a class on social networking for educators in 2012. His multidisciplinary background (graphic, web and instructional design, IT, marketing, e-commerce, management, communication, education, etc.) gives him a unique view of teaching, learning, and user support. He is also a social media strategist and an open education advocate.