As a non-commercial station, WVUD is forbidden by the FCC to do traditional advertising.  WVUD does offer ‘Underwriting’ which is similar in many ways to traditional advertising.  Please look over the following information to see if underwriting on WVUD is right for your business!

What is underwriting?

The Federal Communications Commission (FCC) allows companies to “underwrite” programs on noncommercial stations like WVUD, but it does not allow “advertising.” Underwriting is similar to advertising, but differs in a few very important areas.
The FCC forbids announcements that issue a call to action. This means that statements like stop in, shop here, call, call now, limited time only, etc. are not allowed. Underwriter announcements also may not contain qualitative words. Qualitative words such as largest selection, newest model, best in town, finest selection, and state of the art are prohibited. Finally, announcements may not mention or give reference to prices. References such as free, sale, discount, clearance, reduced, going out of business sale, and liquidation, are also not permitted.

What We Can Do

Enhanced Underwriting Announcements on WVUD are generally recorded by WVUD’s production staff. Prerecorded underwriter announcements are not usually accepted. Announcements may include information which identifies but does not promote the underwriter including:
– The name of the underwriter
– The underwriter’s products and/or services
– The underwriter’s corporate slogan (as long as it is not a promotional statement).
– The location of the underwriter’s business.
– The underwriter’s telephone number.
-The underwriter’s web address.

Rates

WVUD’s flat rate is $15 per on-air mention, with a minimum of five mentions.  Just $75 gets your business or service mentioned on WVUD.
We can also put together custom packages and runs that allow you to target the audiences that you want to reach.