#UDcomm318 – Students Take Social Media By Storm

By: Julie Solomon, a junior Interpersonal Communication major

As a class member of #UDcomm318, I have gotten to experience University of Delaware’s very first Social Media Management course. Two of the university’s finest social media experts, Carolyn White Bartoo and Meredith Chapman, lead the class. According to Professor Bartoo, this course was created by a “random impulsive moment that was actually a culmination of many years of thinking.”

When Professor Bartoo and Professor Chapman met, they found there was a natural relationship created due to their similar expertise. Professor Bartoo describes this as a magical coincidence or kismet. This excitement between the two sparked interest in creating #UDcomm318, and through several correspondences, they pitched the idea of a Social Media-focused class. The dynamic duo alternate for the weekly class, in which one is the “captain” for the night and the other plays the support role.

Many aspects of #UDcomm318 have been a success, including hosting a Google Hangout with international students about the use of social media. While we are busy talking about Insomnia or the latest fashion statement, their reality is war versus peace. Professor Bartoo noticed a “peace on earth moment,” seeing her students’ light bulbs go off in their minds and eyes while becoming personally enlightened about other cultures. In addition, students love creating digital stories in #UDcomm318. From a professor’s point of view, Professor Bartoo was having a blast running up and down the halls and seeing that “a silly activity was actually the culmination of 9 hours of the class so far.”

As a student within this course, Allison Lane, a junior communications major, spoke further about the digital story activity. During the digital story, we broke up into groups and created either a Vine or Instagram video. Before this class, many students had no idea how these types of digital media could actually be used to send effective messages, but the activity truly put what we had learned into action. Allison Lane states, “My favorite aspect is how interactive it [#UDcomm318] is that we are in class for three hours, but it doesn’t feel like that because we have a lot of hands-on activities.” This class always has us as students on our feet and engaging in conversation on several different social media platforms.

#UDcomm318 provides a learning environment to master new skills. One new skill that we have gained is “live-tweeting as well as deep dive-tweeting,” says Lane. This means live-tweeting an event, such as the several National Agenda speakers, while pulling outside sources into the conversation in order to create higher-level thinking and to increase engagement. We have also learned to use tools like TweetDeck and Hootsuite, which will be beneficial if (and when) we work with social media platforms in our careers.

Social Media Management is an extremely stimulating and advantageous course for any student at the University of Delaware to enroll in in future semesters. Allison Lane articulates it best when she says, “All companies need social media. It’s important to know how to effectively use today’s technology and engage with others on multiple platforms.” No matter the major or career aspirations, these skills are exceedingly critical to succeed in the so-called “real world” that students will be entering shortly.

#UDcommFUN: 3 Tips to Make the Most of Your Crazy Schedule: Meredith Castellani

While preparing for job interviews, I practiced answering a number of questions. One that was particularly difficult for me to answer was: “What is your biggest weakness?” After much thought, I found my biggest weakness to be taking on too much responsibility at one time. However, looking back on my past experiences, this might also be my biggest strength. I now look at this “weakness” as being open to opportunity.

The past year has been a whirlwind of opportunity for me, and I could not be more grateful. Last semester, I was New Member Orientation Chair for my sorority, Alpha Xi Delta, which required managing and leading seventy-seven new members, all while balancing being Online Editor-in-Chief for UDress Magazine, the teaching assistant for COMM313 with Professor Bartoo, applying for summer internships, and managing my own school work. It is a miracle I made it out of that semester alive, let alone with my Honors Program GPA unscathed. I have to accredit my success to organization.

Here are some ways to stay organized amidst chaos this semester:

  • Plan ahead. At the beginning of each semester, write down all exams, due dates, events, and deadlines in a calendar. If you can anticipate what’s coming up next, you will be more likely to be graceful under pressure.

  • Utilize To-Do Lists. I make a to-do list religiously every day. I include even the smallest tasks on my lists, partially so I don’t forget and partially because crossing things off the list makes you feel productive! The more productive you feel, the more you will get done that day.

  • Prioritize. What is due at midnight? Tomorrow? Next week? Next month? Order to-do lists in this manner, so you get the most important and time sensitive items out of the way first. (Extra tip: Always ask for deadlines if they aren’t given to you initially!)

Bravo_TV.svgNot only does organization play a role in academic success, but it also makes applying for and maintaining internships more efficient. When looking to apply, I first list the ideal places I would like to work. Next, I check on application deadlines and requirements for each. Then, I research and customize each cover letter and resume. After submission, record the date you formally applied and plan when you will follow up. I recommend utilizing UD Career Services to help prepare for interviews! Taylor-Swift-Philadelphia-Style-Magazine-Cover

By following these steps, I have gained so many unique experiences through internships. My experience includes Masterpiece Advertising Design, Bravo and Oxygen Media at NBCUniversal, a handful of guest blogging gigs (Creative Multimedia Systems and most recently, Revel U), and currently, Philadelphia Style Magazine. I encourage any student to get as much hands-on internship experience as possible. Not only does it look impressive on resumes, but it will ignite the drive and passion in you necessary to be successful in all aspects of life!

Follow Meredith on Twitter, Instagram, LinkedIn and her blog! 
Twitter: @meri_christmas & @mer_castellani
Instagram: @miss_a_meri_ca
Linkedin: Meredith Castellani

Tell Your Story: Scott Slotkin, Junior Editor for Tonight Show Starring Jimmy Fallon

Scott Slotkin earned his bachelor’s degree in communication from the University of Delaware in 2011. He minored in journalism and interactive media.

Currently, Slotkin is a Junior Editor for The Tonight Show Starring Jimmy Fallon. Among his many responsibilities, he edits content for the show, as well as for the YouTube channel and other media outlets.

But that’s not all. first-promo-for-the-tonight-show-starring-jimmy-fallon-new-era-begins

Slotkin also works at ABC, where he edits reality shows and sizzles for the network’s development department. These sizzles are pitched to a variety of networks like HGTV, DIY, Discovery, A&E, TLC and others.

Prior to ABC, Slotkin was a Jr. Editor at MLB Network, where he won a Sports Emmy award for work on MLB Tonight, their daily live studio show. Before that, he worked at Starworks Group, a marketing and branding agency, in their Branded Entertainment department.

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Slotkin’s impressive career started in the heart of the First State, right here at the University of Delaware. While an undergraduate studying mass communication, Slotkin interned for a year at NBC10 in Philadelphia and also at Wired 96.5/92.5 WXTU. On campus, he was actively involved with the Student Television Network (STN 49 TV).

Pictured: Scott Slotkin holding his Sports Emmy award for his work on MLB Tonight. 

Photo source for Jimmy Fallon photo: Aceshowbiz.com

#UDcommFUN: Sydney Scheiner’s Summer Experience as an Orientation Leader

It’s plain and very simple. Being a 2014 Orientation Leader has thus far been the greatest experience of my life. I didn’t expect this. I expected to have been fortunate enough to be hired to wave foam fingers in people’s faces. I thought I was getting paid to be (borderline obnoxiously) energetic about UD.

I couldn’t have been more wrong.

Being an OL was the most transformative, unparalleled and beautiful experience I have ever had and I was fortunate enough to do it with 21 incredible student leaders by my side. It was exhausting, but worth it, frightening, but challenging, and a yearlong journey, but over in a blink. Here are the top 5 things I learned throughout my time as an OL.

5. Orientation Leaders can have the same effect on each other that coffee does. We were up every morning at 5am. That’s right. At Trabant by 6:15. We had a morning meeting, we had our ritual pump-up chant and then we ate breakfast. By 7:15 we were expected to be in “Orientation Mode.” That would be: smiles on, energy way up, and ready to literally dance outside as a way to greet the students and families. A common question we got was, “How much coffee did you drink this morning?” The answer was always, “None. This is just our job.” Being surrounded by the OL’s created perpetual energy. We all fed off of each other and it never ran out. When one of us was slightly down, someone would swoop in and pick them back up. As a whole, we were a well-oiled machine crafted to create energy.

4. There’s something called the Fishbowl Effect. When you take on a leadership role (especially one where you meet all 4,000 incoming freshman), you are surrendering yourself to the Fishbowl Effect. This is the effect of everyone in the room watching you, even when you think no one is. The OL’s wear bright gold polo’s, so you really can’t miss us. We had to be aware that probably at any given moment, there was at least one pair of eyes on us. Those could be the eyes of our fellow Leaders, a student, or maybe a parent. Embracing the Fishbowl Effect has had a lasting impression on me. I’m now more aware of my everyday actions, like what I post on social media or how I express my opinions. The fun thing about being an OL is that we knew this, so we wanted all eyes on us so we could represent UD the best way we could.

3. There are a lot of meals you can make with chicken. After our first two weeks of training, we were left on our own for dinner. This was the first time I had to truly cook meals for myself. It’s pretty simple: Go on Pintrest. Bake at 350. Add asparagus or something.

2. Other people share your thoughts, and even your fears. We had this amazing thing called Retreat. You may have been on one before. What I learned at the OL retreat is that I am not alone, and therefore, neither is anyone else. I was able to share stories with my team because I knew they could identify with me. Some people told me they were feeling the same way I did, for example, about the pressures of being a leader. This was one of the first times I expressed some feelings I had with a group of people and what I have taken away from it is that I’ll never be afraid to share feelings again. There are people who are feeling the same way you are. It sounds cliché, but you truly will never know you are not alone until you consciously choose not to be. I was so pleasantly surprised by the responses I got and it truly changed my life.

Finally…

5. Trust the process. This would probably be the most important thing I learned during my time as an OL. I used to find myself thinking about the third step before I even completed the first, resulting only in me being overwhelmed. Worry only about the first thing you need to complete and then progress from there. You don’t always need to know the end result. If people you trust surround you, then trust that what you are doing will turn out the way it is meant to. Trust your co-workers, trust your instincts.

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Sydney Scheiner is a junior, Interpersonal Communications Major from Old Bridge, NJ. She is one of the Student Coordinators for the Office of New Student Orientation, a Blue Hen Ambassador and also serves as the Program Director for the University of Delaware Chapter of Public Relations Student Society of America. She loves anything related to coffee or music.

Want to apply to be an Orientation Leader?
Applications are now available at www.udel.edu/students/nso/
Applications close at 4:00pm on October 15th. 
 
For more information, stop by the kiosk in Trabant from 11-2 on Tuesday, October 14th.

 

2 Internship Opportunities: WorldCom and CHOP

Two exclusive internship opportunities for our Communication students are listed below! Check back each week for more!

1. The Children’s Hospital of Philadelphia Research

The Children’s Hospital of Philadelphia Research Institute is pleased to announce the 4th year of The CHOP Research Institute Summer Scholars Program (CRISSP).  CRISSP is a 10-week competitive summer internship program for undergraduate students interested in careers in the biomedical sciences.  The internship is designed to provide students with theoretical knowledge, practical training in academic research, and critical exposure to pediatric-focused career trajectories under the direct mentorship of CHOP faculty.  Full time immersion in a lab or research group allows interns to experience science and discovery first hand.

CRISSP offers opportunities in basic, clinical, behavioral, and translational research.  In addition to completing an independent research project, interns learn basic techniques and gain exposure to how research is conducted under the direction of CHOP faculty.  Interns present their independent research project at a commencement event open to the entire research community.  A stipend will be provided.  The program runs June 1 to August 7, 2015.  Additional information is available on our website: http://www.research.chop.edu/programs/crissp/.

Applications will open in November. Up to 25 students will be accepted.

Independent internship

2. WorldCom Public Relations GroupScreen Shot 2014-10-08 at 9.56.28 PM

 

 

Tell Your Story: Jamie Lawlor, UD Communication Class of 2014

Everyone loves stories. Learning from others, gaining insight, and sneaking a peak into someone’s life is all a part of the fun in Communication! We learn from others, whether it be through a blog post, a Tweet, a photo, or a face-to-face conversation. We constantly tell our stories and today, Jamie Lawlor, UD mass communication alumna from the Class of 2014, shares her’s.

Interested in telling your story? Email our independent study student, Keri Betters, today: kbetters@udel.edu

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What year did you graduate from the University of Delaware?

I graduated from UD in May 2014 with a major in mass communication, concentration in public relations and a minor in advertising! UD Comm photo

Where are you currently employed? 

I’m currently employed at AstraZeneca as Manager, External Communications in their Fort Washington, Pa. office (but their US headquarters are just a quick drive from UD in Wilmington, Del.)!

What are some of your every-day responsibilities?

This is actually only my first week on the job! I’ll be working with the company’s U.S. Diabetes business specifically and supporting the delivery of public relations strategy for the portfolio of diabetes brands. Just like any public relations job, there’s really no “typical day” and my responsibilities will range from developing external communications (like blogs or press releases), creating social media content, coordinating internal communications (such as Town Halls and videos), and supporting various other tasks to enhance the overall reputation of AstraZeneca’s diabetes franchise.

How did the University of Delaware prepare you for the workforce?

Starting out at UD, I really had no idea what I wanted to do. Ultimately, the plethora of diverse opportunities at UD helped me narrow it down to figure out what I wanted to do. I was exposed to so many activities and areas of study and when I discovered PRSSA, I realized that communication was the major for me. From there, I discovered my passion for the industry and was inspired to get internships and grow as a professional. The combination of UD’s education, variety of extracurriculars and the comm. department’s emphasis on internships really prepared me for the workforce.

As a longtime PRSSA-UD executive board member and last year’s PRSSA-UD president, what is one skill and/or experience that you’re thankful for post-grad? 

I’m so grateful that PRSSA-UD allowed me to emerge as a leader. Prior to getting involved with the organization, I was pretty timid and never saw myself as someone who could lead others. Through the opportunity to lead a group of peers, serve as a mentor to other members and be responsible for overseeing the success of a professional organization, I really discovered my ability to be assertive, accomplish goals and ultimately found out who I really am and what I want in life. Leadership is a valuable skill in any workplace and that experience will translate into every opportunity I pursue in my career.

From one Blue Hen to another, do you have any advice for current COMM students?

Do things outside of the classroom to supplement your education! The communication program is so amazing but it really helps when you add to that by getting involved in extracurricular activities, being a leader in an organization and having internships. It’s not enough to just have a degree – do something to set yourself apart.

What is one piece of advice you received that has helped you get to where you are today?

NETWORK! Building connections is one of the most important things you can do. The relationships I created through PRSSA led me directly to where I am today in my career – through that connection, I landed my internship at AstraZeneca, which led to my position now as a post-grad.

UD PRSSAWhat is a favorite memory from your college years? 

There are so many… But I’d say one of my favorites is when a group of us from PRSSA-UD traveled to Philadelphia for the PRSSA 2013 National Conference. It took endless hours of determination to raise the money to go and being able to finally get there showed me how our hard work paid off. We got to meet students from all over the country, attend amazing professional development sessions and even got to present about our Chapter to more than 200 peers. I felt really lucky to experience that and will never forget it!

What is a favorite memory from a Communications class you took and who was the professor?

Any day in Professor Bartoo’s Intro to Public Relations class! She brings such a fun energy to class, always keeps you on your feet and really challenges you to take what you learn in the classroom and apply it to the real world.

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