Tell Your Story: Keri Betters, senior communication major, runs for Homecoming Queen

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Keri Betters, a senior interpersonal communication major, has been named a member of the University of Delaware Homecoming Court 2014.

Betters, who minors in interactive media and advertising and concentrates in public relations, is the second communication student in the past 2 years to represent the Department of Communication on Homecoming Court.

“I’m thrilled to represent the Department on Court,” Betters states. “Being a communication major has opened so many doors and given me many opportunities. It’s helped me find my passions in public relations and social media strategy. The classes and extra-curriculars have helped me develop into a professional and I’m eager to take my skills into the workforce after graduation.” BzIMNm-IIAEHlXS

As a 3-year member of PRSSA-UD, Betters has served as its program director, winning a YouDee Leadership Award for the Night With the Pros event she executed in Fall 2013. Now, she currently serves as PRSSA-UD’s public relations director, managing their 5 social media platforms, overseeing the Communications Committee, and mentoring four underclassmen via the Mentor-Mentee program.

Betters is also a Lambda Pi Eta Honors Society member, a sports sideline reporter for STN49 TV, a social media ambassador leader for UD’s Office of Communications and Marketing, a social media/marketing intern for UD Career Services Center, a social media independent study student with Professor Carolyn W. Bartoo, and content creator for the Department of Communication’s Facebook page and blog.

Throughout her campaign for Homecoming Queen, Betters has used a variety of communication skills she’s learned through COMM classes. She executed a social media campaign complete with a hashtag (#Keri4Queen) and Facebook event, created advertisements to pass out around campus, and filmed a video (with the help of STN49TV).

The video can be viewed here: https://www.youtube.com/watch?v=Ila8Quc2QdY

UD undergraduates can vote all day on Friday, October 17, via the Homecoming website (www.udel.edu/UDHCvote/). The Homecoming King and Queen will be announced at halftime at the football game on Saturday, October 18.

Congratulations, Keri! The Department of Communication wishes you the best!

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