Brittany Berger: Fellow Blue Hen, Proud Communication Alum, and eZanga’s Content Marketing Coordinator


As a Department, we love to hear from alumni; as communicators, we are story tellers. What’s the best way to combine the two? Interview the alumni! Our first alum we interviewed is Brittany Berger, a proud Communication graduate from the Class of 2012. Read on to learn more about Brittany’s experience, how the Communication major helped her land a job at eZanga, and what advice she has for current Communication students.


What year did you graduate from the University of Delaware?

I graduated from the University of Delaware in May 2012. In addition to majoring in Mass Communication, I minored in Interactive Media and English.

Where are you currently employed?

I’m currently employed as the Content Marketing Coordinator at, an online advertising company in Middletown, Delaware.

What are some of your every day responsibilities? ezanga

My job is to plan, manage, and execute all of eZanga’s content marketing, from email marketing to our company’s marketing blog and social media channels. Most of my time is spent developing our editorial calendars, writing and promoting content, measuring the success of said content, and coordinating with guest contributors and other sites that I contribute content for myself. I also assist with other marketing and public relations duties, so from time to time I’ll put aside those tasks to write press releases, pitch stories to journalists, apply for business awards on the company’s behalf, and work with the CEO on getting the company’s name out there.

What is one thing someone would be surprised to know about you?

Most people (that don’t know me, at least) would be surprised that I have a crazy tendency that my friends call “IMDB Brain.” Way too much of my brain is filled with who guest starred on what show, which 1950’s actor had a cameo in that new movie, and what TV show that stranger over in the corner just quoted. On top of all that, I truly and honestly can’t remember the last time I went an entire day without quoting a sitcom.

How did the University of Delaware prepare you for the workforce?

I was involved with a lot of RSOs at UD, and I feel like getting such a variety of experience outside of class prepared me really well. You might learn about something in a class, but it’s a really different feeling to be part of a team where you’re the one held accountable for doing it, and you may be the only one who knows how to do so. The speakers at PRSSA meetings also prepared me specifically for what it was like to have a career in public relations and marketing, and taught me about social media back when there weren’t many professors talking about it in my classes.

From one Blue Hen to another, do you have any advice for current Communication students?

I’m sure you’ve heard this before, but build the heck out of your personal brand! One of the first things my previous supervisor said to me when I interviewed with eZanga was how impressed she was with my personal blog. Starting my sophomore year and through to the present, I’m active on as many websites and social networks as possible and don’t post anything I wouldn’t want my coworkers or peer to see. But I still have fun and show people what my personality and hobbies are like.

During the day, you’ll find most of my tweets are career-oriented. At night, you’ll find me tweeting back and forth with my friends, talking about television, music, etc. I’ve always tried my hardest to show my entire personality to anyone who could find me online, whether that may be a new friend or a potential employer. Ideally, you want to be able to have someone Google your name and be proud of the “version of yourself” shown on every single one of those blue links on the first page of results.

Will you be attending Alumni Weekend 2014 (#UDCOMM40)? 

I’m going to try my hardest to attend Alumni Weekend! My extended family usually gets together for a barbeque at the end of May or early June, and I’m hoping they don’t overlap like they have before. Other than that, I live about three miles from campus, so I really have no other excuse not to be there!

brittany berger


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