REEBOK LAUNCHES SHAPE-SHIFTING, SPACE INSPIRED BRA

Reebok’s new tech-infused sports bra reacts to movement (photo credit by Reebok).

Sportswear giant Reebok has launched a new premium sports bra which integrates Shear Thickening Fluid, a gel-like solution developed by engineers at the University of Delaware that solidifies when in motion to offer enhanced support. Read T.Evo article… Reebok’s PureMove bra weaves in the viscous fluid that is said to have no effect on the look or feel of the fabric. The technologically-enhanced fabric adapts to body shape and movement to offer necessary support depending on the intensity of an activity. The creation of the bra was spearheaded by Danielle Witek, a Reebok designer, who stumbled upon the technology while thumbing through a science journal (something she does for fun). In 2005, chemical engineers at the University of Delaware had invented a new substance called Shear Thickening Fluid, a gel-like solution that takes liquid form when in a still or slow-moving state, and stiffens into a solid when moving at high velocities. It was originally designed to be a modern form of armor technology, since you can incorporate it into a protective garment to defend the wearer from items flying at their body at a high speed–it’s since been used in everything from Kelvar bulletproof vests to NASA spacesuits that protect astronauts from shrapnel. As Witek read about this amazing fluid, she had her “aha” moment. What if she could incorporate it into a sports bra to provide control and compression when the wearer is in motion, but lighter support when the wearer is still? She reached out to the scientists, beginning the three-year journey that led to Reebok’s PureMove bra…Since this technology is so new, Reebok had to do a lot of testing to make sure the bra would actually do what it advertised. The company set up a breast biomechanics testing center with the help of the University of Delaware, with 54 separate motion sensors tracking and measuring various parts of a tester’s chest area. This is a far more rigorous approach than most testing facilities in the industry that typically only use between two to four sensors. Over the course of a year, the facility gathered the data required for the scientists and Reebok product designers to develop the PureMove bra. Read Prosyscom Tech News article…

Read American Society for Engineering Education (ASEE) First Bell article and Delaware Business Now article

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