Sponsoring the Adventure Relay Challenge means supporting the Delaware Charity Challenge and all those involved in the event. This includes the athletes, charities, volunteers, and spectators. Below, we’ve provided the opportunities for businesses to get involved with the Adventure Challenge Relay. Join the fun and contribute to a great cause!
What is the ACR? As part of the Delaware Charity Challenge, the ACR consists a 5k course with a number of physical and mental obstacles. The ACR challenges a pair’s physical and mental abilities in a string of challenges as they run through the park. This year we’re revamping the course to make it more fun and challenging for the participants. Pairs can compete independently (just two) in three different divisions: all-female, all-male, or co-ed. There’s also a fun team event! Athletes can form teams up to 10 athletes (5 pairs) to compete in either our University or Open categories. After the event there will be a fun social atmosphere and awards!
Demographics and Target Audience
Only in its second year, the ACR is both a family-oriented and open athletic event. Participants range from age 10 to 55, most likely to range from young students to college students and middle-class families. There is expected to be an equal distribution among male and female participants. Between the ACR event and the accompanying 5k, we expect five hundred participants and spectators. However, when you factor in the reach of the participating charities, the reach is expected to be over 1,500 for this event – and it will continue to grow!
There are a number of benefits that the Adventure Challenge Relay can offer the sponsor. Below is a list of opportunities that the event offers. Sponsors can choose to create the sponsorship package that best serves your needs. Once the opportunities are chosen, a final sponsorship package will be created with pricing based on the chosen options.
Event Naming Rights (Exclusivity). Named sponsor of the ACR (e.g. SPONSOR NAME Adventure Challenge Relay). As the naming rights sponsor, the organization also receives 20 ACR entries, opportunity to provide promotional materials in participant race bags, recognition on website, social media, at event, t-shirts, targeted display/signage, and 20% of the sponsorship is donated to the prize pool. Additionally, sponsor receives a complementary booth in the festival area.
Obstacle Course Sponsor. Sponsor has the opportunity to be the exclusive obstacle course sponsor, extending the visibility of the sponsor logo to obstacle markers covering the 10-mile course. As the obstacle course sponsor, the organization also receives 10 ACR entries, opportunity to provide promotional materials in participant race bags, recognition on website, social media, at event, and targeted display/signage.
Single Obstacle Sponsor. Sponsor has the opportunity to be the single obstacle sponsor, extending the visibility of the sponsor logo to the obstacle. Sponsor can provide the equipment or provide monetary support for the obstacle. As a single obstacle sponsor, the organization also receives an opportunity to provide promotional materials in participant race bags, recognition on website, social media, and targeted display/signage.
Awards Sponsor. Sponsor has the opportunity to be the awards sponsor, extending the visibility of the Sponsor logo to the awards ceremony. Sponsor will provide prizes for the top teams in each category. These prizes and promotional materials will generate increased awareness and exposure to the sponsor.
As the awards sponsor, the organization also receives an opportunity to provide promotional materials in participant race bags, recognition on website, social media, at event, and targeted display/signage.
Festival/Kids Zone Sponsor. Sponsor has the opportunity to be the exclusive festival/kids zone sponsor, extending the visibility of the Sponsor logo to the post-race festivities. As the festival/kids zone sponsor, the organization also receives a vendor booth, opportunity to provide promotional materials in participant race bags, recognition on website, social media, at event, and targeted display/signage.
Aid Station Sponsor. Sponsor has the opportunity to be the aid station sponsor, extending the visibility of the Sponsor logo to the water stops. As the aid station sponsor, the organization also receives opportunity to provide promotional materials in participant race bags, recognition on website, social media, at event, and targeted display/signage at the water stop.
Additional Benefits to Sponsors
As part of the opportunities provided above, all sponsors will receive the following as part of the sponsorship package.
Targeted displays/signage. Several signs and displays will be placed around the event area based on the sponsor opportunities above.
Promotion Opportunity. All sponsors will have the opportunity to provide promotional materials in the race bags. An additional add-on option: space will be available to set up a booth in the main communal area to allow the sponsor to distribute promotional materials.
Exposure through race materials. Sponsor has the opportunity to insert advertisement and promotional materials for inclusion in the race day packets, which are distributed to all race participants. Additionally, the Sponsor logo will be placed on the website.
Increased contact with target audience. Participants and spectators alike fit within Sponsor’s target audience, which includes health-minded, environmentally conscious individuals.
Community involvement. Sponsors will be supporting an event that has an avid following in the Wilmington area, especially with charities. Participants of this event are concerned with giving back to a cause, fitness and an experience within the environment that correlates directly with the marketing concerns of Sponsor.
Exclusivity. Sponsor will hold all promoting and sponsorships rights to [EVENT, OBSTACLE COURSE SINGLE OBSTACLE, FESTIVAL, AID STATIONS]. Sponsor will hold exclusive rights to course signage as it relates to the specific sponsor opportunities chosen. Specific details for exclusivity and signage will be provided in the contract.
Association with a Green event. Sponsor will be directly involved with an organization and target audience concerned with and in support of environmentally conscious activities.
Contributing sponsors will be afforded the opportunity to continue their relationship with the Delaware Charity Challenge and be awarded a first right of refusal for a sponsorship package for the upcoming year.
Any questions, concerns, or further inquiries can be directed toward Jerry Hayes at email@example.com
Here is a list of sponsors for the Adventure Relay Challenge:
Media Sponsor: 99.5 WJBR
WJBR (99.5) is a radio station based out of Wilmington, DE that plays a variety of music from the ’80s, ’90s, and Today
Award Sponsor: Delaware 87ers
The Delaware 87ers are an American professional basketball team of the NBA Development League that plays their home games at the Bob Carpenter Center on the UD campus. The team is an affiliate of the Philadelphia 76ers in the National Basketball League.
Award Sponsor: Base Performance
Base Performance is a leading provider of premier supplements for triathlons, cycling, running, swimming, and crossfit events.