Social Media Blog
The Three Rs of Social Media
Holly Norton, Digital Content Manager, University of Delaware
For account managers brainstorming content ideas, consider the three “Rs” of digital storytelling.
Be real. Be relevant. Be repeatable.
The real is right here on campus. Students, faculty and staff make up our population of 22,000, and they are valuable sources with many stories to share. Using stock art or (gasp) PDF files to tell your story is not going to drive engagement. Real people with authentic details will.
Being relevant to your audience. Whether it’s current or prospective students, alumni or high schoolers interested in entrepreneurship, the content that you deliver should be audience-driven and timely. Being relevant also means staying up-to-date on developing technology, digital trends and app updates.
Being repeatable. The A Ca-Tuesday content plan originated in the fall of 2014. Multimedia Specialist Ashley Barnas assembled members of the University’s nine a cappella groups into Gore Hall on a Sunday afternoon and had each of them sing two songs. By the day’s end, she had xx songs to edit and distribute on Facebook via YouTube each Tuesday for the next x months.
The A Ca-Tuesday videos continue to be a success with some reaching 100,000 – 160,000 people.