University of Delaware

SOCIAL MEDIA GUIDE FOR ALL THINGS #UDEL

Social Media Blog

The Three Rs of Social Media

Holly Norton, Digital Content Manager, University of Delaware

For account managers brainstorming content ideas, consider the three “Rs” of digital storytelling.

Be real. Be relevant. Be repeatable.

The real is right here on campus. Students, faculty and staff make up our population of 22,000, and they are valuable sources with many stories to share. Using stock art or (gasp) PDF files to tell your story is not going to drive engagement. Real people with authentic details will.

Being relevant to your audience. Whether it’s current or prospective students, alumni or high schoolers interested in entrepreneurship, the content that you deliver should be audience-driven and timely. Being relevant also means staying up-to-date on developing technology, digital trends and app updates.

Being repeatable.  The A Ca-Tuesday content plan originated in the fall of 2014. Multimedia Specialist Ashley Barnas assembled members of the University’s nine a cappella groups into Gore Hall on a Sunday afternoon and had each of them sing two songs. By the day’s end, she had xx songs to edit and distribute on Facebook via YouTube each Tuesday for the next x months.

The A Ca-Tuesday videos continue to be a success with some reaching 100,000 – 160,000 people.

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The key to increasing reach is creating sharable content. This video was shared nearly 350 times, resulting in the first of several viral A Ca-Tuesday videos.

 

The song selection plays a role in the post's success as well. Here, the D Sharps struck a nostalgic chord with a Spice Girls tune.

The song selection plays a role in the post’s success as well. Here, the D Sharps struck a nostalgic chord with a Spice Girls tune.