University of Delaware

Strategy

Strategic communications decisions are the building blocks of any successful communications planning and implementation effort.

The strategy team helps drive the communications priorities across all seven colleges and central administration, with the University’s strategic plan in mind.

Working alongside the Research Communications team, we help harness the collective intellectual capital across the institution and move UD’s reputation toward AAU status.

As your first step in working with OCM, we can help you to clearly define your audience and objective, identify the drivers and barriers and align resources to take action. We then put together a plan with tactics and staff to support the objectives.

We also stand ready to respond to issues that arise unexpectedly, working with you to develop ways to tackle the challenge.