More than 1 billion users generate 4 billion YouTube views a day, making this content-sharing tool critical in the digital space. The University of Delaware’s official YouTube channel is www.youtube.com/UnivDelaware. OCM produces timely and relevant video content for the main University of Delaware website as well as its social media channels such as YouTube, Twitter and Facebook.
Units requesting video coverage of an event should contact University Media Services to discuss the service request.
The University creates playlists as opposed to multiple YouTube channels in order to direct an audience to one place, thus increasing pageviews as well as engagement.
If units would like UD’s official YouTube channel to host their video, they can submit them for approval by completing this form and following the instructions to submit the video via UD Dropbox for viewing and approval by the digital team. Please be aware that video submissions require a minimum of 3 business days for review to ensure compliance with the UD brand standards. If these standards are not met, the video may require revisions by the submitter.
To learn more about branding YouTube videos, please see the Brand Style Guide.