The University’s marks consist of a Primary logo, Primary logo with tagline, Secondary marks, University Seal and the University mascots. Working together, the University community can use these images to project a consistent, quality image to our various constituencies. The Office of Communications and Marketing (OCM) is here to help you do just that. The logos and lettering must be used uniformly according to University of Delaware’s Brand Style Guide. If you wish to order apparel, giveaway items or anything bearing a UD logo, mark or name, please read through Securing Approvals on UD Apparel and Giveaways.
University of Delaware Word Marks
Registered Terms: The following are officially registered in association with the University and its athletic teams.
University of Delaware®
Fightin’ Blue HensTM
Fear the BirdTM
Unacceptable Uses: The University and its teams or other affiliates should not be referred to by the following terms.
U of D
Univ. of Delaware
Univ. of Dela.
U of DE
U of Del.
Any use of all marks requires written approval prior to production. The name and marks of the University of Delaware are controlled under a licensing program administered through the Collegiate Licensing Company.
UD Logo No-No’s
Please do not use Google Images for downloading UD logos and marks. Many of these images are either outdated, incorrect or very low resolution. Always obtain all marks from either the download area on this website or from OCM directly. Please see the University of Delaware’s Brand Style Guide for incorrect use and policies.