Assistant Professor, Coordinator of Visual Communications
Department of Art
University of Delaware
Newark, DE 19716
Ashley John Pigford (b.02.74 in Wilmington, DE) is a designer, artist and educator who works across a wide range of media including micro-electronics, letterpress, video, sculpture, installation and performance. His current employment as Assistant Professor and Coordinator of the Visual Communications Degree program in the Department of Art at the University of Delaware is paired with a studio practice that explores various forms of hybrid-media. Ashley received his Master’s Degree from the Rhode Island School of Design in 2006 after a successful career as a proprietor of graphic design in Los Angeles, CA. Ashley’s current research, pedagogy and studio practice explores the relationship between technology and human experience, focusing on the value of play and experimentation to uncover aspects of human nature.
Ashley’s career in commercial graphic design, as creative director of a design company he co-founded called “Meat and Potatoes,” included work with Universal Music Group, Fox, Mattel, MCA Records, Sammy Hagar, Princess Cruises, Liberty Media Group, Bonfire Snowboarding Company and Drug Policy Alliance. He currently maintains a select set of freelance clients including Artists Space Gallery in New York City, Zoic Studios in Los Angeles and the University of Delaware Art Department. Ashley’s work has been published in CreativityMagazine, Print Magazine, HOW Magazine, “Webworks Typography” by Rockport Publishing, and he worked on a video that was nominated for 2 MTV Music Video Awards.
Ashley’s current work in hybrid-media has been exhibited at the Rhode Island School of Design Museum, Sound Experimental Film Festival, University of Delaware Museum Gallery, and he has performed at the Production Workshop at Brown University and the Rhode Island School of Design (various venues).
Ashley grew up in Newark, Delaware and received his Bachelor of Science in Visual Communications degree from the University of Delaware in 1996—the same degree program that he now directs.
Areas of Specialty & Interest:
Graphic Design, Typography, Letterpress, Hybrid-Media, Experience Design, Installation, Micro-Electronics, Video, Kinetic Sculpture, Phenomenology and Creative Methodology.
Ashley is also Creative Director of the UD/ART Student Design Center. The center is staffed by Visual Communications majors, a BFA degree program within the Art Department, and is closely tied to Raven Press, the department’s fully functioning letterpress facility. The center provides graphic design services to various units within the university and operates as an income-producing business offering VC students the experience of “real-life” design studio responsibilities.