Pentagram: London Design

Submitted by Elizabeth Roche on the 2014 summer session program in London, England sponsored by the Department of Art…

Multidisciplinary: graphics, architecture and product design. The agency responsible for the iconic London taxi and establishing Tiffany and Co’s blue runs differently than most. Each partner has their own team who work together with a client. This structure allows for lots of opportunity and each new partner usually breakdowns the preconceived notion of Pentagram. “You’re not supposed to figure design out” partner Dominic Lippa tells us. Clients come to Pentagram because design is the heart of what they do. Some advice from the agency responsible for a couple thousand of the most important logos: 1. work with people you like 2. keep things simple 3. experiment with things 4. be generous 5. work with people better than you.

Pentragram designs Elizabeth Roche 14J London VC smPentagram exterior Elizabeth Roche 14J London VC smPentagram office Elizabeth Roche 14J London VC sm