Submitted by Elizabeth Roche on the 2014 summer session program in London, England sponsored by the Department of Art…
Ben Cox, the director of the Central Illustration Agency handles the business of the agency and deals with intellectual property of the artists. Once the business is handled, the creatives work directly with the client. This just makes sense – this way feedback will not get lost in translation. Their illustrators work closely with clients and they must be intellectually invested in the work to be successful. Be remembered; be wildly different.
Saatchi & Saatchi. “Be exciting and fabulous”, creative director Kate Stanners. Kate comes up with “really bonkers” solutions for clients. “It’s better to do something than not do anything at all.” This inspired me. Kate has ideas and runs with them, if it doesn’t work, move on. As design students we sometimes let our failures hold us back when we should be doing to opposite.
Choose a brand, product or service which does not exist in the UK and launch it- the brief from J Walter Thompson. With our mediocre idea of Sonic Drive-In, we crashed and burned. I learned from this assignment and I would change my approach to a brief like this in the future. What they wanted from us were good ideas. “An agency is only as good as the ideas it comes up with.”