Submitted by Elizabeth Roche on the 2014 summer session program in London, England sponsored by the Department of Art…
Poke creates, defines and designs [digital] experiences. In our digital world, understanding how people are going to behave gives an advantage. The user experience should encompass what people want and represent a brand. Be inclusive, tell people your ideas and get opinions. If you have created a service, look after your intellectual property. In the same building as Poke, is the agency it was formally owned by, Mother. This building is a creative sanctuary. A race track sized concrete table, quirky furniture, murals and even a giant elephant grace the studio. Mother lives by the holy trinity: 1. do good work 2. have fun 3. make a living. Oh and of course, make your Mother proud.
We exist to create strong and provocative relationships between good companies and their customers. Wieden + Kennedy. With eight worldwide offices, W+K provides an environment to make the best work of your life. Our brief from W+K? Get a job. In 90 seconds, we had to pitch how to get hired after graduation. Our solution involved toilet paper and major creative directors. Thinking of totally outlandish solutions is what advertising is all about. Make interesting things: connect with the heart and soul of people and the brand.
