Direct Marketing Session – AM – Wednesday, January 11, 2017

Exhibit Hall Board Room 

9:00 a.m.—9:10 a.m.

9:10 a.m.—9:20 a.m.
The Value of Statistics and Marketing
Dale Hawks, USDA National Agricultural Statistics Service

9:20 a.m.—9:45 a.m.
Building Business and Making Connections at the PMA Fresh Summit
Panel Discussion

9:45 a.m.—10:05 a.m.
Your Farm, Their Values: How to Talk to Consumers About Tough Topics
Stacey Hofmann, Delaware Department of Agriculture
Dan Shortridge, Delaware Department of Agriculture

10:05 a.m.—10:15 a.m.
Food Safety on the Farm
Holly Porter, Delaware Department of Agriculture
Andrea Jackson, Delaware Department of Agriculture

10:15 a.m. BREAK 

10:30 a.m.—10:45 a.m.
Lightning Round: Grants to Build Your Business

10:45 a.m.—11:00 a.m.
What’s New at the Farmers’ Markets
Dave Smith, Delaware Department of Agriculture

11:00 a.m.—11:20 a.m.
Growing and Selling Niche Crops
Panel Discussion

11:20 a.m.—11:30 a.m.
The Importance of Labeling
Staff, Delaware Department of Agriculture 

11:30 a.m.—11:50 a.m.
Thinking Outside the Box
Katey Evans, Evans Farms

11:50 a.m.—11:55 a.m.
Wrap-Up, Evaluations, and Prize Drawing

11:55 a.m. ADJOURN

Session Summary:

DE Pesticide Certification Credits:  0
MD Pesticide Certification Credits:  0
DE Nutrient Management Credits:  0
MD Nutrient Management Credits:  0
Certified Crop Advisor Credits:  CM: 1.0, PD: 1.0