In the fluid environment of digital, best practices are vital to produce digital products that succeed in engaging the customer as part of our brand experience. These products are tailored for the location of the interaction, the behaviors and values of the audience and the technical requirements of the platforms. The digital team is positioned to provide a roadmap for your digital goals – an optimized plan that connects best practices and a branded User Experience (UX) to reach your critical audiences strategically.
Empowering the university community to create within the brand platform is part of building brand advocacy. Everyday, our visitors utilize a web presence to seek information, stay in touch and conduct day-to-day business. Smaller units may not be able to afford the expense of having specialized staffing to build and maintain a web presence or a budget to contract with a vendor. In collaboration with IT Client Support & Services (CS&S), the Digital Team has released a series of responsive and 508-compliant WordPress themes that allow units to maintain a professional and UD-branded web presence that will require no coding knowledge.