Puttin’ the Social in Social Media

Meredith ChapmanMeredith Chapman, a UD alum and social media whiz, joined us on August 29th for an engaging conversation about a wide range of social media topics.

What are all these different platforms–twitter, Facebook, Pintrest, instagram, and all the rest?

How are individuals using things like twitter and instagram to become “persons of influence”?

How has social media changed the news media?

How has social media changed how universities, businesses, and other organizations present themselves?

How can organizations develop strategies to use social media more effectively?

How has social media affected UD?

If you missed the interview live on the air, make sure you listen to the podcast linked below and in iTunes.

Listen to the interview

Meredith Chapman, UD Office of Communication and Marketing
28.9 MB

About our guest

Meredith Chapman is senior news editor at the University of Delaware, overseeing social media as well as regional media relations. Chapman began her career in television as a reporter and producer at WHYY-TV, a Philadelphia-based PBS affiliate. She then translated her journalism skills to public relations and went to work on Capitol Hill as a communication manager in the U.S. House of Representatives–expanding into the online and social media sphere.

After six years in news and politics, Meredith ended up back at the University of Delaware, where she had earned a bachelor’s degree in communication and geography, and is currently pursuing her master’s degree in educational technology. Since starting her current position at UD in 2010, Chapman has revolutionized social media on campus, creating the UD Social Media Guide, portal, content submission system, primary and secondary account structure as well as policies for engaging in social media. She has been nationally recognized for her social media accomplishment and was named a top Social Media Professional for 2011 by PR News. Click here to read more about Meredith Chapman.

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